Get Ready for 2024: 5 B2B Marketing Predictions You Can’t Afford to Miss
Madison Logic
DECEMBER 14, 2023
Forrester predicts that over 70% of buyers will complain about the collateral vendors share due to growing frustration over poor personalization and failure to demonstrate understanding their business needs. B2B marketers need to find a way to strike the right balance between personalization and customer privacy.
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