Modern B2B

AUGUST 14, 2023

In understanding communities and trends amongst large datasets, comes increased risk of biases – sometimes biases that have been trained into AI models. Synthesis AI is most likely to emerge as an offering from the larger orchestration platforms such as DemandBase or Terminus so it’s something we’re watching closely.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

Marketing Insider Group

MAY 26, 2020

Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit. This is how companies can create a community, which is what buyers need at a time everyone is social distancing. Register now at: [link].

Webinar Metrics 240

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 240

Top Rank Marketing

AUGUST 14, 2023

And Ann is also behind the programming of one of the most meaningful B2B Marketing learning experiences and networks of people you can connect with: MarketingProfs B2B Forum. Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Onalytica B2B

JULY 15, 2015

This is great for all the brands and individuals out there trying to grow their influence and audience size in the B2B community, as it’s easier for them to get heard through all the noise. Demandbase. Demandbase. At Onalytica we love building these lists and want to provide great insights for digital communities.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Aberdeen

JANUARY 22, 2019

Demandbase. An early player in ABM, particularly in the form of website personalization, Demandbase offers a set of ABM solutions. Thanks to its millions of users, the company also offers marketing services including content production, community-building, and research.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Biznology

MAY 29, 2013

You can do a look-up by hand, or use automated processes from such providers as NetFactor and Demandbase Real-Time Identification. Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. E-commerce.

Marketing Websites 80

Marketing Websites Peer-to-peer netFactor B2B Thought Leadership 80

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Buyers get honest answers, and your advocates boost their network.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Engagio

JULY 31, 2017

CIO.com, Marketingland.com), watching webinars on business or technology topics in B2B-focused online learning communities (i.e. Here are the signals of intent to look out for: When someone reads articles and/or views content on your product category in your space on reputable third party sites/content communities.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Onalytica B2B

NOVEMBER 25, 2015

MAPPING THE B2B MARKETING COMMUNITY. We discovered a very engaged community of marketing brands as well as some high profile marketers and business professionals. Below you can see a network map of the online conversation created with our Influencer Relationship Management software IRM. Demandbase. Aekpani Networks.

Lead Scoring 30

Lead Scoring Lead Ranking B2B Marketing PageRank 30

DemandBase

FEBRUARY 18, 2020

It’s that time of year again, when everyone who’s anyone in the B2B community heads to Scottsdale. Here’s our top picks of sessions and networking events you won’t want to miss! Speaker: Peter Isaacson, CMO, Demandbase. Speakers: Nani Shaffer, Sr Director, Demand Generation & Marketing Operations, Demandbase.

Account Based Marketing 10

Account Based Marketing B2B Marketing DemandBase Work Management 10

Heinz Marketing

FEBRUARY 3, 2020

This week’s episode is entitled “ How ABM is Evolving: New Best Practices and Pitfalls ” with Nani Shaffer , Senior Director, Demand Generation & Operations at Demandbase. Demandbase is synonymous with account based marketing. Demandbase has been involved in this category now for a long time as well.

DemandBase 61

DemandBase Account Based Marketing Top of Funnel Demand Generation 61

Adobe Experience Cloud Blog

JUNE 27, 2010

Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Accessing sites like Demandbase, LinkedIn and Jigsaw from the tools already in use. When engaging with customers socially, they have a high propensity to share that experience with their networks.

CRM 48

CRM Marketing Management Jigsaw Web 2.0 48

Adobe Experience Cloud Blog

APRIL 22, 2009

Enquiro Research (as well as Google , Business.com , Covario , and Demandbase ) to perform new qualitative and quantitative research into the (often irrational) ways that businesses make complex purchases. According to MarketingSherpa, user communities are the #1 source of information for researching B2B purchases.

Purchase 48

Purchase Top of Funnel Work Management Buy 48

NetLine

JANUARY 23, 2020

Educates our partner community to adopt next gen business strategies and tech skills. Maintains community among our large ecosystem of developers. We use content inside of sap.com/community, which is completely produced by and for the community. The team at Demandbase. Who are your greatest marketing influences?

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

NetLine

AUGUST 2, 2023

A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Instead of negotiating individual commercial agreements, content syndication platforms enable you to promote your content across an entire network of sites that use platforms like NetLine.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

DECEMBER 4, 2023

As i f that wasn’t enough, they also actively engage in the broader sales community. Ben is a community host for SDRs of London and a former professional ice skater. Elliott excels at learning, content creation, and networking with fellow professionals or aspirants.

Enterprise Management 133

Enterprise Management Marketing Analytics Tools Cold Calling Work Management 133

ClickZ

OCTOBER 19, 2020

It’s a wide net here, with tools like HubSpot sitting side by side with ad networks and platforms like Facebook, Instagram, Google Ads, and Wistia. ABM-platform Demandbase created my favorite B2B visualization. Engagement/Marketing: The combined categories of Engagement and Marketing essentially encompass lead generation and awareness.

CMS Development 57

CMS Development Marketing Automation Services Enterprise Management Work Management 57

KEO Marketing

NOVEMBER 1, 2016

For example, Demandbase, a targeting and personalization platform for business-to-business (B2B) companies, launched a campaign to help B2B marketers make the right content technology investment. Digital media marketing is popular because it is effective.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Media Planning 48

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.

Case Study 80

Case Study Case Studies Enterprise Management Studies 80

SWZD

OCTOBER 16, 2019

In the course of the World Economic Forum, our CEO and the rest of our C-Suite will probably meet with over 100 different CEOs in networking events and one-on-one meetings. So we are experimenting with video search and digital conversations and community conversations as well.”. Looking into the Future of B2B Marketing.

Enterprise Management 48

Enterprise Management B2B Thought Leadership Thought Leadership Work Management 48

Marketing Insider Group

JULY 1, 2020

Take Demandbase for example. Take, for example, Cisco’s content hub, The Network. Or Sephora, who have mastered brand community with their content, inviting their audience into an engaging, educational, empowering environment. It’s not just about pouring buckets of content out, on and offline. Live@Cisco Facebook videos.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

DECEMBER 14, 2016

to reach more people on the most popular social network that people spend the most time on. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Instead of going after every social network why not find out where your target audience is? Back to top. Collaboration.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62