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How social media network fragmentation will impact your 2024 strategy

Sprout Social

Social media networks, and the way users interact with them, evolve quickly. In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Especially as powerhouse networks become increasingly oversaturated.

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DEMAND Community AMA Recap: Sydney Sloan

Metadata

Let’s look at some of the questions asked and how Sydney tackles these issues: With a greater emphasis on retention and expansion across a lot of SaaS these days, what’s some tactical advice for helping demand gen teams pivot to customer-focused initiatives when they are traditionally more focused on net new transition?

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4 In-Demand Skills to Grow Your Salesforce Career

Salesforce Marketing Cloud

Use these four in-demand Salesforce ecosystem job skill trends — identified in the Jobs in the Salesforce Ecosystem report — to build your skill set. Job skills trending in the Salesforce ecosystem No matter your role, these in-demand skills apply to you. Chances are that your next job will come from your network.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

B2B Demand generation is changing. 59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

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Amplifying Our Underrepresented Community Trailblazers

Salesforce Marketing Cloud

Representation matters Inspiring a new series Being the #AskTheTrailblazer host Trailblazer impact Trailblazer Community impact Get involved! While there will always be challenges when navigating to new career heights, there’s really a power in community. Join the conversation on the Trailblazer Community. SIGN UP TODAY.

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Inside The Arboretum: How Sprout built a 10,000-member strong community

Sprout Social

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

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Integrating Social Leads into the Demand Generation Funnel

The Point

And yet, at most B2B companies, social media is still relegated to a role loosely defined as awareness, community-building, or even PR. DK) One factor is the new Facebook algorithm , which prioritizes friends’ content over that of companies, so organic reach on the largest social network has gone down dramatically. times higher.