Influitive

MAY 15, 2019

You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development.

Communities 160

Communities Enterprise Management Marketing Management Service 160

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 82

Communities Peer-to-peer Thought Leadership Webinar Metrics 82

Martech

APRIL 10, 2024

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Work Management 99

Work Management Marketing Management Product Differentiation 99

Influitive

APRIL 18, 2019

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to. So, we asked the experts.

Communities 162

Communities Business Webinar Metrics Ad Building 162

Influitive

MAY 1, 2019

According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success.

Communities 165

Communities Forrester Business Social Media 165

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 343

Top of Funnel Work Management Marketing Management Content Marketing 343

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. Bringing us back together. The network effect.

Marketing Automation Services 100

Marketing Automation Services Communities Hubspot Enterprise Management 100

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 147

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 147

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 117

Communities Work Management Marketing Management Paid Search Agency 117

Heinz Marketing

JUNE 21, 2022

Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move beyond isolated content and toward collaboration.

Communities 100

Communities Lead Ranking Ad Frequency Marketing & Strategy 100

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. Once you have a community—listen.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

LeadsRX

MAY 4, 2021

We’ve formalized our approach to giving back to our community and can’t wait to get started. It hasn’t been without a lot of hard work, some trust and faith from our very first customers who took a chance on us in 2015, and continuing support of and trust in us from our current roster of customers. But we can do more.

Communities 112

Communities Multi-Touch Attribution Outreach Organic Leads 112

Contently

DECEMBER 21, 2022

A skinny, cranky Santa gathers together the community of North Pole elves and reindeer, intending to deliver the bad news: The reindeer can’t fly through the fog! Side note: the story of an adolescent deer who is shamed and bullied by his community until he had something everyone wants is problematic, when you think about it.

Storytelling 128

Storytelling Product Peer-to-peer Viral Marketing 128

Heinz Marketing

APRIL 8, 2022

It’s safe to say that’s not how we want our prospects or customers to feel. So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. The Value of Community Learning.

Communities 97

Communities B2B CMO Paid Search Agency 97

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. Product marketing superpowers. What they do.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Marketing Insider Group

MAY 1, 2017

The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolving boundaries and forming a ‘we’ experience – a community.

Communities 277

Communities Examples Brand Identity Branding 277

Salesforce Marketing Cloud

DECEMBER 11, 2023

At Salesforce, we understand the unique value of community. That’s why we want to help you get the most out of the Trailblazer Community. Since its establishment in 2006, the Trailblazer Community has gained millions of members around the world. Peer-to-peer learning is a powerful tool for problem-solving and skill-building.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Martech

AUGUST 26, 2021

Welcome to community marketing . “I I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” “A The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Editorial Director. Read more here.

Communities 111

Communities Ad Building Advertising Agencies Amazon 111

Marketing Insider Group

JULY 1, 2020

As new business slowed (and in many cases came to a screeching halt) due to C-19, many companies have shifted their focus to existing customers. Now, sales and marketing want to increase customer engagement to make sure that their program is not cut as the C-suite looks to conserve cash.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

SmartBrief - Marketing

JULY 31, 2023

In China, this trend has promoted the use of social media platforms WeChat and China’s original TikTok, Douyin , to build community-led brands and retailers. According to CMXHub , 66% of retail professionals say that their online community has positively impacted customer retention and 55% say that they have seen increased sales.

Communities 52

Communities Brand Identity Branding Work Management 52

Outgrow

JUNE 20, 2022

The 3 types of community-led growth and what most people get wrong about it. Why a product-led funnel is easier to build than a community-led go to market . Tune in to learn everything there is to know about driving engagement, community and product-led growth, and his transition from a software engineer to a Serial Marketer.

Paid Content 52

Paid Content Communities Work Management Product 52

Influitive

DECEMBER 22, 2020

At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes. The post 2020 Influitive Product Year-in-Review appeared first on Influitive.

Product 130

Product Communities 130

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. It opens up a whole new dimension to your business (and life ) while providing a texture that enhances the quality of what your customers experience.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Marketing Nation Community is the answer. Having access to a powerful and supportive community is what helps us grow and develop professionally. Marketing Nation Community gives you an opportunity to connect with other Marketo users, open support tickets, exchange ideas and best practices, as well as grow your brand and career.

Communities 145

Communities Marketo Paid Search Agency Thought Leadership 145

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

Communities 122

Communities Ad Building Brand Identity Branding 122

Webbiquity

MARCH 28, 2019

Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one. By retaining your customers, you also build your revenue base faster and more effectively. Sponsor Events in the Community.

Practices 251

Practices Best Practices Communities Consulting 251

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. If you’re going to chime into an established community, do so with purpose. Educate This doesn’t mean education about your product. There are two things to do before starting this process.

Marketing Analytics Tools 107

Marketing Analytics Tools Ideal Customer Profiles Product Paid Search Agency 107

Kapost

MARCH 21, 2019

The demand for their products had diminished and the company was saddled with unfavorable contracts and overhead that dug into their profitability. The post How to Build a Thriving Customer Community appeared first on Kapost Blog. In 1983, Harley-Davidson was facing financial collapse. By 2009—25.

Communities 89

Communities Ad Building Demand Product 89

Navigate the Channel

JULY 19, 2023

The concept of “Social Currency” has gained traction as a crucial element in building product company marketing strategies. This article explores the future of Social Currency and its potential impact on building product marketing. However, questions remain about its longevity and effectiveness.

Product 65

Product Ad Building FAQ Communities 65

Martech

NOVEMBER 3, 2021

Good morning, Marketers, and are communities the future across all verticals? 72% of consumers are likely to return to a brand that creates strong online communities. It was a survey of 500 consumers, a small sample; and Amity’s in the business of building digital communities. The post Good morning: Are communities the future?

Communities 103

Communities Verticals Sample CMO 103

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire?” Instead, it is a community platform.

Communities 80

Communities Brand Identity Branding Template 80

Navigate the Channel

AUGUST 7, 2023

Among these platforms, Houzz has emerged as a powerful tool for building product marketers, providing a unique opportunity to showcase their products and services to a highly engaged community. Understanding these features is crucial for building product marketers looking to capitalize on this platform effectively.

Social Media 65

Social Media Social Marketing Product Ad Building 65