Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Heightened customer expectations and consumer demands equate to a potential increase in the velocity of service inquiries. Avoid Social Customer Care Burnout.

Work Management 178

Work Management Marketing Management Communities Social Media 178

Benchmark Email

JANUARY 16, 2024

In an era where large corporations and online shopping dominate the retail landscape, local retailers have a unique advantage: their community. Here, we… The post Building Community Partnerships: Strategies for Local Retailers appeared first on Benchmark Email.

Communities 97

Communities Ad Building Advertising Benchmark Business 97

Influitive

APRIL 22, 2019

One of the most valuable resources available to businesses today is a healthy community of engaged, happy customers. In fact, IDC expects the worldwide online communities market revenue to grow to $1.2 Many leading companies are also leveraging their communities to mitigate costs, saving thousands without having.

Communities 154

Communities Cost Resources Paid Search Agency 154

Strategic-IC

FEBRUARY 20, 2024

How do you build loyal customers? Customers that support you, value you, and refer you to their peers? Customers for life? But remember, you’re placing your bets on customers that don't churn: “The ones that are happy – and which bring in the majority of your revenue.” It all starts with investing time.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after.

Communities 101

Communities Top of Funnel Word of Mouth Enterprise Management 101

Influitive

MARCH 19, 2021

The post How Improv Comedy Has Made Me a Better Community Manager appeared first on Influitive. (tells me about doing improv in college/show they’ve seen/friend who performs) But by far the most common response I get is: “You make up everything on […].

Communities 246

Communities 246

Influitive

FEBRUARY 16, 2021

A core use case for many customer advocacy programs is reference management. These programs can help marketers easily build a pool of advocates willing to share their experiences or nurture new customers to be future reference champions.

Communities 130

Communities Ad Building Automation Relevance 130

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. To know your customers, you must listen to what they say and observe what they do. Spaces for customers to network and interact.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Communities 94

Influitive

APRIL 17, 2020

In our most recent customer success webinar, I spoke with the team behind the company’s exceptional customer advocate community, Commvault Connections. In the first year after launching the community, the team […].

Communities 147

Communities Webinar Metrics Best Practices 147

Zoominfo

JANUARY 18, 2023

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. This efficient and effective edge is what every business is looking for and why the average SalesOS customer willingly pays more than $30,000 a year for it.

Communities 130

Communities Zoominfo Promotion Privacy 130

Salesforce Marketing Cloud

AUGUST 15, 2023

Attend our Know Before You Go webinar Network onsite in the Community Cove Join the Flyin’ Solo networking session Take a break in Mindfulness Meadow Can’t make it in person? Tune in on Salesforce+ Connect with the Trailblazer Community at Dreamforce Dreamforce is happening September 12-14, 2023. Need a few more tips?

Communities 98

Communities Network Marketing Webinar Metrics Curation 98

Influitive

APRIL 18, 2019

Brands have known for a while how powerful building a customer community can be. But, there seems to be some confusion as to what “community” should mean and how to successfully manage one. In the latest instalment of our Customer-Powered Enterprise webinar series, I had the chance to talk to. So, we asked the experts.

Communities 162

Communities Business Webinar Metrics Ad Building 162

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 84

Communities Peer-to-peer Thought Leadership Webinar Metrics 84

Influitive

APRIL 17, 2020

In our most recent customer success webinar, I spoke with the team behind the company’s exceptional customer advocate community, Commvault Connections. In the first year after launching the community, the team […].

Communities 130

Communities Webinar Metrics Best Practices 130

Influitive

MAY 15, 2019

You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact, its results can be used to bolster other departments like Customer Success, Sales and Product Development.

Communities 160

Communities Enterprise Management Marketing Management Service 160

Content4Demand

FEBRUARY 24, 2021

Community-based marketing offers a fresh angle to stir up your marketing mix, allowing B2B marketers to capture attention in a new way while ramping up brand loyalty among prospects and customers. With audiences dispersed in home offices around the world, now is a great time to harness their yearning for a sense of community.

Communities 67

Communities Peer-to-peer B2B Thought Leadership Paid Search Agency 67

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. The question for you is: A re you creating that seamless connection between your buyers and your community of partners, peers and customers?

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Influitive

APRIL 4, 2019

Discussions are a critical aspect to the success of any online community. With a platform that allows for one to one interaction with like-minded people, that’s where members truly begin to identify with the community. If a community made up of highly engaged members is a roaring fire, the role of the community manager is.

Communities 216

Communities Practices Best Practices 216

Influitive

MARCH 29, 2017

What comes to mind when you hear the phrase “online community?” The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just. Your company’s support forum?

Communities 218

Communities Linkedin Facebook ROI 218

Heinz Marketing

MAY 26, 2023

As online communities continue to thrive in a post-2020 world, B2B marketers have leaned into the power of community-led growth to cultivate trust and credibility. As you begin to build or reinvigorate your online community, here are 3 strategies to inspire member engagement and drive meaningful conversations.

Communities 83

Communities Marketing & Strategy B2B Guidelines 83

Influitive

MAY 1, 2019

According to Forrester, we are in the age of the customer, in which buyers, empowered by technology and social media, possess control of their own journeys. To avoid getting left behind, companies need to embrace this shift by looking to their customers for insights on how to improve marketing, product development and customer success.

Communities 165

Communities Forrester Business Social Media 165

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 114

Communities Work Management Marketing Management Paid Search Agency 114

Heinz Marketing

JUNE 21, 2022

Online communities exploded in recent years with millions of active members, and it’s no mystery why. Instead of going it alone, a community of like-minded individuals becomes a sounding board for ideas and questions. The community boom demonstrates our desire to move beyond isolated content and toward collaboration.

Communities 102

Communities Lead Ranking Ad Frequency Marketing & Strategy 102

Adobe Experience Cloud Blog

JULY 12, 2017

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers. Once you have a community—listen.

Communities 134

Communities Best Practices Peer-to-peer Marketo 134

Martech

SEPTEMBER 9, 2022

“Everything we do tries to be a reflection of the world and the customer,” said HubSpot CMO Kipp Bodnar. Two kinds of disconnection — personal and technological — two solutions — building community and building a natively connected marketing, sales and service platform. Bringing us back together. The network effect.

Marketing Automation Services 96

Marketing Automation Services Communities Hubspot Enterprise Management 96

LeadsRX

MAY 4, 2021

We’ve formalized our approach to giving back to our community and can’t wait to get started. It hasn’t been without a lot of hard work, some trust and faith from our very first customers who took a chance on us in 2015, and continuing support of and trust in us from our current roster of customers. But we can do more.

Communities 112

Communities Multi-Touch Attribution Outreach Organic Leads 112

Sharpspring

JULY 12, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 97

Social Media Communities Work Management Tips 97

Heinz Marketing

APRIL 8, 2022

It’s safe to say that’s not how we want our prospects or customers to feel. So, why not let them turn to your community? The Value of Community Learning. While anyone can go down a Google rabbit hole to learn something new, communities present an opportunity for group learning. The Value of Community Learning.

Communities 98

Communities B2B CMO Paid Search Agency 98

Martech

AUGUST 25, 2021

I wanted a way to talk to people who understood what I was doing — which is the entire ethos of community.” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. Gamers have long constituted a network of online communities.

Communities 143

Communities Advertising Agencies Peer-to-peer Paid Search Agency 143

Influitive

JUNE 9, 2017

Listen, if you’re an online community manager, or are responsible for the success of an online community, you might want to know this: According to Gartner, 70 percent of online communities are destined to fail. Despite the billions of dollars being poured into online communities, almost 70 percent of customers never.

Communities 246

Communities Gartner B2B Marketing Marketing Strategy 246

Salesforce Marketing Cloud

JANUARY 17, 2024

When you’re a customer Service Star, staying ahead of the curve isn’t just an advantage — it’s an absolute necessity. You get the pivotal role technology plays in shaping the future of customer service. And you understand the need for building community with others who know what it’s like to walk in your shoes.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Unbounce

MAY 11, 2022

That’s why a community of people who get it is necessary to survive out there— not to be dramatic or anything. Community is like the peanut butter to your Nutella toast. It opens up a whole new dimension to your business (and life ) while providing a texture that enhances the quality of what your customers experience.

Communities 137

Communities Word of Mouth B2B Thought Leadership Peer-to-peer 137

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. Advocates are customers, employees, fans, and influencers. The best way to advertise is through word of mouth and advocates in the community will do that. Measuring ROI.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Marketing Nation Community is the answer. Having access to a powerful and supportive community is what helps us grow and develop professionally. Marketing Nation Community gives you an opportunity to connect with other Marketo users, open support tickets, exchange ideas and best practices, as well as grow your brand and career.

Communities 145

Communities Marketo Paid Search Agency Thought Leadership 145

Kapost

MARCH 21, 2019

The post How to Build a Thriving Customer Community appeared first on Kapost Blog. The demand for their products had diminished and the company was saddled with unfavorable contracts and overhead that dug into their profitability. By 2009—25.

Communities 89

Communities Ad Building Demand Product 89