Buffer

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Oktopost

MARCH 4, 2024

You’re selling to organizations composed of, sometimes, thousands of employees, so a persona-based approach enables you to understand who the decision-makers you need to target are. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

KoMarketing Associates

SEPTEMBER 4, 2018

As I referenced in a recent post on dominating brand-based search engine results, third party sites such as business directories, software review sites, social media communities, and even hiring sites all can appear prominently for organizational searches. Contributed Community Activity. Community Events & Sponsorships.

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

Rev

AUGUST 23, 2023

Key advantages include customer satisfaction, reduced sales and marketing costs, faster user adoption, viral growth and network effects, data-enabled iteration, upsell and expansion opportunities, and differentiation from competitors in an already volatile market. What are the benefits of PLG? PLG offers several benefits for businesses.

Product 78

Product Marketing AI Customer Satisfaction Lead Ranking 78

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Buffer

JANUARY 18, 2023

These tools encompass everything from the social platforms you choose to build your presence on to the community-building app where you engage with your audience. Community building tools The best creators don’t just have a lot of followers – they also see high engagement from them. Description : Both Copy.ai

Budget Programs 122

Budget Programs Process Tools Pricing 122

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. Last Night at the Telegraph Club,’ a Young Adult Queer Romance novel by Malinda Lo, was selling well upon release in January 2021. animal crossing ~ new horizons lofi – Closed on Sunday.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Scoop.it

JANUARY 11, 2024

A company might be selling accounting software, but they won’t just write blogs talking about the features of these solutions. You don’t want to sell your product to someone who won’t like it, so you need to know who your ideal customer is and reflect that in their first impression of you.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Sprout Social

JUNE 27, 2022

Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Headlines surrounding the network typically discuss how it’s impacting consumer behavior from a retail perspective, but the full picture is much larger.

B2B Marketing 134

B2B Marketing Brand Identity Branding B2B 134

Salesforce Marketing Cloud

DECEMBER 14, 2023

It’s been a wonderful experience for our community to come together and learn about the latest marketing innovations, with a particular focus on what’s next in first-party advertising. Target a network of over 1 billion active professionals on LinkedIn based on job title, function, industry, and more.

Paid Search Agency 72

Paid Search Agency Personalization Ads Features 72

Unbounce

JUNE 28, 2022

Social commerce is the perfect blend of ecommerce and social media marketing—selling products directly on social media. Ask your marketing team which social networks bring the most cash flow and where your posts get the most engagement. Page-level targeting is also a great way to improve cart sizes with cross-selling recommendations.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Onalytica B2B

NOVEMBER 17, 2016

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. SOCIAL SELLING. COMMUNITY ENGAGEMENT. LEAD GENERATION. After all, all influencers started somewhere and will therefore have industry contacts.

Work Management 204

Work Management Marketing Management PR Thought Leadership 204

Sprout Social

JULY 13, 2021

If you’re in need of a rocket launcher, Huang Wei can sell you one for roughly $5.6 Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. Much like watching a home shopping network, livestream commerce operates in a similar fashion.

Video Marketing 119

Video Marketing eCommerce Cross-Selling Buyer's Journey 119

Influitive

OCTOBER 11, 2015

We see companies who have improved engagement increase cross-sell by 22%, drive up-sell revenue from 13% to 51%, and also increase order sizes from 5% to 85%,” says R “Ray” Wang , Principal Analyst and CEO at Constellation Research , an advisory and research firm. Onboarding.

Loyalty 279

Loyalty Peer-to-peer Ideal Customer Profiles Word of Mouth 279

Sprout Social

SEPTEMBER 2, 2020

This might not seem like breaking news, but it’s telling given Instagram’s reputation as a photo-centric network. But what separates Instagram video from that of competing social networks? Repurposing your videos for the platform is a cinch and there are plenty of opportunities to cross-post your videos onto Instagram.

Video Marketing 143

Video Marketing Brand Identity Branding Best Practices 143

Sprout Social

MARCH 31, 2022

Unlike other social networks where videos might be meticulously edited, unpolished and organic content tends to perform best on TikTok. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action. Loud looping videos that you share with your friends.

Video Marketing 120

Video Marketing Best Practices Cross-Selling Social Media 120

ClearVoice

JANUARY 26, 2024

Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI. Integrating content cross-departmentally doesn’t just add value; it transforms operations, strategies, and even company culture.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SalesIntel

JULY 22, 2022

Regardless of what you’re selling or the industry you’re in, whether you’re marketing a SaaS or you’re a clothing retailer, you need to have a good understanding of who your target market is. Identifying your unique selling proposition. The steps in the sales process can vary depending on the type of product or service you’re selling.

Cross-Selling 52

Cross-Selling Advertising Agencies Sales Cycle Pricing 52

ClickZ

JANUARY 19, 2021

Maybe it’s not a Google search, perhaps they’ll log into Facebook or Twitter and do a search there to see what their community of friends has done. That research can still come from the community, but instead of talking with friends and family face-to-face, it’s asking online, “What do you think of this brand versus this brand?”

Lead Generation 122

Lead Generation Lead Scoring Lead Ranking Generation 122

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. If brands are serious about celebrating the Black community, that commitment needs to extend into all aspects of the business and become part of the fabric of a brand’s culture. 1/??????

Brand Identity 128

Brand Identity Branding Lock-In Communities 128

chiefmartech

DECEMBER 1, 2020

PATTERN #2: NETWORKS. A network is a group or system of interconnected people or things. The Internet itself is one giant network, and by connecting over 4.5 Within these networks, participants can connect, communicate, share content, and tap collective contributions of information. PATTERN #3: MARKETPLACES.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

MKT1

FEBRUARY 27, 2023

Examples include network effects, category creation, and regulations—and 6 more below. For example, Figma not only falls into the “free plan” category below, but also has network effects, a thriving community, and lots of integrations and creators that help drive growth. Built-in marketing advantages.

Marketing Analytics Tools 52

Marketing Analytics Tools Advertising Agencies Paid Search Agency Planning 52

Sprout Social

FEBRUARY 17, 2022

Maximizing revenue with upselling, cross-selling and re-engagement. With email marketing, you’re doing more than selling. Network with influencers and potential partners. “Instead of selling our services directly we invite them to check out our portfolio examples so they can make up their own mind.

Template 129

Template Email Marketing Blast Campaigns Planning 129

Biznology

MAY 1, 2018

We crave community, belonging, and we also fancy ourselves much more independent and autonomous than we obviously are in any real capacity. Other methods include cross-platform promotion, the inclusion of social media sites every piece or promotional material both online and in real life (letterhead, in stores, in ads, etc).

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. Use development platforms like React Native for cross-platform app development to reduce costs. Now sit back and watch your site visitors convert into subscribers.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Martech

AUGUST 4, 2021

For instance, we’re finding out more about this space from the global video network Vevo. Often enough the music videos we consume are delivered by Vevo, the leading global video network. “We We sell more and more CTV inventory. Until then, we’ll stay on top of the big shifts in marketing technology, like the transition to CTV.

Cable 109

Cable Work Management Bundling Cross-Selling 109

LeanData

OCTOBER 5, 2021

OpsStars is the singular community dedicated to the field of B2B Revenue Operations. It’s a community for Ops, by Ops. . Hybrid/virtual selling is an accelerant. B2B organizations have complex GTM motions, usually a hybrid approach of inbound, outbound, cross-sell/upsell and account based. How hybrid?

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Sprout Social

JULY 5, 2022

It’s home to hundreds of millions of videos, the latest emerging trends, diehard communities and ample revenue opportunities. Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. The video sharing site isn’t just for creators. Live events.

Youtube 128

Youtube Advertising Channels Video Marketing Paid Search Agency 128

Hubspot

NOVEMBER 16, 2023

This means that the other 24 are controlled by the people, communities, and watering holes (what Chris Walker calls “dark social”) that the customer is living in. The Age of Intelligence Selling is more challenging than ever. In old-school selling methods, the more sales reps you hire, the more revenue you drive.

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Social Media 100

Social Media Communities Wiki Work Management 100

Salesforce Marketing Cloud

NOVEMBER 7, 2023

Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. These exercises also create valuable networking opportunities, where employees and leaders from different teams can step outside their circles and connect. Collaboration.

Work Management 64

Work Management Cross-Selling Marketing Management Paper 64

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. With a variety of different industries and personas who all have something in common, your blog provides a great platform to share new ideas, perspectives, and grow a community.

Peer-to-peer 109

Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Salesforce Marketing Cloud

OCTOBER 12, 2021

The CRO leverages cross-functional knowledge to create a complete view of the customer lifecycle from bringing in new leads to closing deals to renewing customer contracts. Asia corbett, head of revenue and community operations at revgenius. Screenshot from this Future of Selling video (1:13). CRO in the organizational chart.

Cross-Selling 98

Cross-Selling Organic Leads Forrester Forecasting 98

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. “You have to know beyond a shadow of a doubt those who buy and sell your products.” Huge thanks to our amazing sponsors for helping us make this happen. The Balancing Act.

Tactics 131

Tactics Cross-Selling Skype Social Media 131

Ontraport

DECEMBER 9, 2019

These are time-sensitive and sell out quickly. This will create buzz on your social media and collectively bring your community together in the hopes of winning a prize. . Your winners will be acknowledged and the rest of your community will strive to be featured. Grant early access. Gamify the membership experience.

Peer-to-peer 98

Peer-to-peer Cross-Selling Amazon Lock-In 98

Buffer

AUGUST 12, 2019

Reddit is one of the most vibrant communities on the Internet and a powerful source of attention. But there are also a handful of other ways to benefit by learning from the community, engaging with the community, and building a thoughtful Reddit strategy. Reddit is one of the most vibrant communities on the Internet.

Paid Content 67

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 67

MKT1

OCTOBER 24, 2023

Note: If you’re very early-stage, you likely won’t have an existing market or audience segment you’re successfully selling to, so expanding the pie really just means testing new segments to try to find product/market fit. Learning which specific Facebook groups or communities can unlock new channels for you.

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59