Lenny's Newsletter

SEPTEMBER 5, 2023

When joining communities, focus first on adding value to the community. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. Let’s jump right into it. That’s why they work. In B2B, it always starts with hand-to-hand combat.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

AUGUST 29, 2023

community) Try to get super -specific and super -narrow with your ICP. ” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. Art by Natalie Harney. Some had more, but no one had fewer. Almost comically narrow.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Buffer

NOVEMBER 30, 2020

One of the things that inspired me to launch earlier than I may have otherwise, was an initiative someone started on Hacker News called November Startup Sprint. We decided to get on a plane and travel to what we thought of as Startup Mecca, San Francisco. I launched Buffer on November 30th, 2010. Read my thoughts.

Ad Building 77

Ad Building Work Management Paid Search Agency Transparency 77

Webbiquity

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. 3x startup guy, advisor, board member.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100