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How to find and win your first 10 B2B customers

Lenny's Newsletter

When joining communities, focus first on adding value to the community. Each week I tackle reader questions about building product, driving growth, and accelerating your career. Art by Natalie Harney. Let’s jump right into it. That’s why they work. In B2B, it always starts with hand-to-hand combat.

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

engineering manager, social media manager) Pain point you’re solving (e.g. engineering manager, social media manager) Pain point you’re solving (e.g. community) Try to get super -specific and super -narrow with your ICP. Art by Natalie Harney. Some had more, but no one had fewer. Almost comically narrow.

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Reflecting on 10 Years of Building Buffer

Buffer

Buffer is now a leading social media management platform and a team of nearly 90 people working remotely worldwide, with our own approach and culture. One of the things that inspired me to launch earlier than I may have otherwise, was an initiative someone started on Hacker News called November Startup Sprint. Read my thoughts.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

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