Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. They’re the secluded alleyways and hidden speakeasies of the web, offering a respite from the noise of mainstream social experiences.

Communities 110

Communities Top of Funnel Word of Mouth Enterprise Management 110

Convince & Convert

NOVEMBER 4, 2021

Just when we thought we, as social media strategists and community managers, could rest up from the twists and turns of the last 18 months, the holiday season is upon us. . Sprout Social predicts a rise of 44% more messages on Instagram if last year’s trends continue and a 14% increase in Twitter messages.

Work Management 178

Work Management Marketing Management Communities Social Media 178

Webbiquity

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. Guest post by Ahana Basu. What’s the best approach for creating that strategic plan?

Social Media 313

Social Media Social Marketing Planning Tips 313

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. Now, let’s talk about what community means.

Communities 85

Communities Paid Search Agency Product Peer-to-peer 85

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 82

Communities Peer-to-peer Thought Leadership Webinar Metrics 82

Webbiquity

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Social Media 304

Social Media Advertisements Advertising Spyware 304

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression. Each video is more than just a play button.

Fulfillment 243

Fulfillment Video Marketing Content CTR 243

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 186

Social Networks Business Work Management Social Media 186

Stevens & Tate

APRIL 18, 2024

These campaigns help build a rapport by providing consistent, valuable content that assists families in making informed decisions about senior care options. This ensures that the community responds promptly and appropriately to each prospect, which is crucial for converting inquiries into residencies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. And for consumers with money to spend, there are new ways to shop through social commerce.

Gartner 139

Gartner Advertising Agencies Paid Search Agency Ad Exchange 139

Oktopost

JULY 29, 2022

Jessica Kalbarczyk gets candid about social strategy, crisis communication, and community. In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! She details her methods for crisis communication during the Covid-19 shutdown.

Communities 62

Communities Ad Building PR Youtube 62

Stevens & Tate

NOVEMBER 7, 2022

Digital Marketing Tactics for Senior Living Communities. It’s where they can get more information about your community. You can use your blog to provide useful information like how to downsize, how to stay healthy as you age, how to find the right senior community and how to find work as a senior. Social Media.

Communities 122

Communities Tactics Planning High Quality Lead 122

Sharpspring

JULY 10, 2021

Looking for tips to optimize your brand’s community management for social media? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 52

Social Media Communities Work Management Tips 52

Thinkers360

MARCH 28, 2024

Thinkers360 Launches First-of-Its-Kind Brand Monitoring Tool Powered by B2B Analyst and Influencer Community Dallas, TX – March 29, 2024 – Thinkers360, a leading B2B thought leader community and analyst and influencer marketplace, today announced the launch of its groundbreaking brand monitoring tool.

Communities 62

Communities B2B Thought Leadership Tools Thought Leadership 62

SmartBrief - Marketing

JANUARY 9, 2024

But now, these brands are being challenged by a new cultural paradigm with the power of influence now in the hands of the consumer, the community and the influencers who cultivate loyalty versus overnight fame. For example, SHEIN and H&M were once the pulse of accessible, fast fashion.

Marketing AI 75

Marketing AI Communities Paid Search Agency Advertising Agencies 75

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Marketing AI 130

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 130

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

Social Media 154

Social Media SEO Cost Per Click Media 154

Sprout Social

JUNE 25, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy.

Communities 123

Communities Touchpoints Video Marketing Resources 123

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly.

Social Media 89

Social Media Media Content Storytelling 89

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex.

Social Media 111

Social Media Social Marketing Media Planning 111

ClearVoice

AUGUST 14, 2023

Today, ad campaigns run across multiple content marketing channels. Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Providing personalized service by understanding customer needs is still the goal of content marketing. Absolutely.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Running a brand’s social media accounts is a lot of work. As the social media industry has evolved, each role in the marketing team has developed along with it. A social media manager will post on behalf of a brand.

Social Media 112

Social Media Communities Work Management Marketing Management 112

Sharpspring

JANUARY 6, 2020

Looking for tips to optimize your brand’s community management for social media in 2020? We all know that building up your social media presence is a great way to improve brand awareness, create trust with your customers and increase your digital footprint. What Is Community Management for Social Media?

Social Media 73

Social Media Communities Work Management Tips 73

Content4Demand

OCTOBER 27, 2020

Today’s technology can help you piggyback on your network’s networks with community-driven content that amplifies the voices of your partners and customers. But today, whether you’re looking for a new pair of boots or a new piece of your tech stack …well, there’s an app or social netw ork for that.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cassandra Blackburn , the Director of Diversity, Equity and Inclusion at Sprout Social points to several reasons.

Social Media 109

Social Media Practices Media Best Practices 109

Navigate the Channel

NOVEMBER 21, 2023

You have chosen the right social channels for your association, created your content calendar and embarked on a successful journey to engage with farmers through social media. Your team is posting relevant, timely information and your community is engaged. Paid social media expands your audience beyond current followers.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Convince & Convert

FEBRUARY 10, 2015

The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Thus, the trend pendulum (the trendulum?)

Communities 149

Communities Social Media Top of Funnel Rules 149

Sprout Social

AUGUST 30, 2022

Discord is the future of online communities. Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire? Instead, it is a community platform.

Communities 80

Communities Brand Identity Branding Template 80

Sprout Social

JANUARY 29, 2024

Social media networks, and the way users interact with them, evolve quickly. This year, plan for more changing audience preferences and deeper social media fragmentation. The dynamic industry landscape demands social media teams adapt fast, remain hyper vigilant to unpredictable user preferences and make room for experimentation.

Social Media 110

Social Media Allocation Media Marketing & Strategy 110

Stevens & Tate

MAY 13, 2022

A great way to use a strategy is to work with the community and advocacy. Having advocates and engaging with community will help your brand grow. The best way to advertise is through word of mouth and advocates in the community will do that. Community and Social Media. Make sure to monitor your community space.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Heinz Marketing

APRIL 8, 2022

How much content do you consume in a day? Have you seen a drastic uptick in the time you spend consuming content over the past few years? The time we spend looking at content has steadily increased – up to over six hours a day. What’s problematic, though, is that a lot of content creates more questions than answers.

Communities 98

Communities B2B CMO Paid Search Agency 98

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. Understanding these can significantly enhance your content’s performance.

Social Media 101

Social Media SEO Optimization Media 101

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Click for the replay of the Omni-Social Webinar.

Communities 112

Communities Webinar Metrics Lead Ranking Paid Social Agency 112

Martech

AUGUST 31, 2021

“Community as a function of business and a function of practice has been a long time coming. That was Mike Rizzo, founder of the MO Pros community, in the first part of this two-part series on the significance of community marketing for brands. It’s just maturing. You need the technology to enable these things.

Communities 119

Communities Work Management Marketing Management Paid Search Agency 119

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

Social Media 119

Social Media Examples Media Urgency Marketing 119