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The Top Research Organizations for Your B2B Tech Product Strategy

Golden Spiral

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Community events.

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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Note: Site search accesskey is "S" Forrester: - Making Leaders Successful Every Day. Search our database of research documents. About Forrester. Planned Research. Data-Driven Research. Free Research. If you are a registered Forrester client, please log in. About Forrester. Contact Us.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Note: this research looks at firms of 50 employees or more only. Two of my recently published Forrester reports take a deeper look at marketing mix effectiveness and program spending trends. With the company Web site, these four items are the parts of the mix that B2B marketers MUST get right before venturing into social waters.

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American Business Media - Research & Marketing

Online Marketing Institute

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

Research & Analysis. Legislation & Public Policy. Are you involved in setting the direction for your companys IT budget or strategy? How To Create A Know-It-All Company. Heres how some companies convinced individuals to share best practices. src = [link]. }. White Papers |. Webcasts |. Podcasts |. Newsletters |.

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Top Trends in Technology Marketing for 2015

Hinge Marketing

Research conducted by RAIN Group and Hinge shows a striking trend. 2) Social media matures – while new risks and policies emerge. For this reason, it’s important to create clear and informed social media policies to manage your firm’s social sharing. Key topics for these policies include: Volume.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] link] Dan Whitehouse Social analysis.