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How (and why) a tech company shifted their social strategy from product- to community-focused

Sprout Social

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? About a year after BentoBox invested in organic social media by hiring a social media manager, we shifted from a product-driven strategy to a community-driven one. Community is a vague word though.

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Making Something Tangible: Community Spotlight with Najmah Salam

Litmus

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Every month, we interview, highlight, and celebrate the splendid members of the email community. How did you first connect with the wider email geeks community? Plus the memes are top-notch.

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How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively. Guest post by Dylan Berger.

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Look Inside Your Brand’s Community for People To Help Lead It

Content Marketing Institute

Having a thriving online community requires a lot of work by your brand. But what if you could get help? Learn how Intuit’s TurboTax, Women in Tech SEO, and CMI incentivize, hire, and support members as leaders.

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9 Award-Winning Customer Advocacy Success Stories

In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization. These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI.

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Webinar Recap: How Trimble Viewpoint Built a Thriving Customer Community

Influitive

Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and referrals. The post Webinar Recap: How Trimble Viewpoint Built a Thriving Customer Community appeared first on Influitive.

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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

Our solution for these potential customers is ZoomInfo’s Community Edition (CE), which provides access to our business data and insights — at no cost to its subscribers. The type of information shared is what you would find on a resume or business card: company, job title, email addresses, and phone numbers.