Chris Koch

MAY 19, 2014

MakerBot , a manufacturer of desktop 3D printers priced at the level of a decent laptop, is the best known of companies producing a product that has already been raised to PC-level stature in terms of its potential impact on business and society. What Caused the F-Bomb.

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

JANUARY 8, 2010

In the course of hundreds of interviews with companies over my career, the “yes but we’re different” mantra was a familiar refrain. There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. Not in our businesses, though.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

APRIL 16, 2010

In our survey, we asked, “In your company, is marketing the catalyst for social media being used by others in the company (product development, HR, etc.)?” Marketing as a percentage of revenue for technology services companies is at an all-time low—less than 1%. But one finding sticks out. Marketing owns social media management.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

NOVEMBER 13, 2009

For many companies, this translates into a wait-and-see approach to social media. For these companies, there is little reason to twitter into the wind. But social media is a vast public platform where eventually the conversation is going to get around to our companies—if it hasn’t already. I think that’s short sighted.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For many companies, this translates into a wait-and-see approach to social media. For these companies, there is little reason to twitter into the wind. But social media is a vast public platform where eventually the conversation is going to get around to our companies—if it hasn’t already. I think that’s short sighted.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

MAY 6, 2011

Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence. Who we want to be.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

NOVEMBER 24, 2009

The best documents don’t just tell employees what not to do; they also tell them what they should be doing to further the marketing goals of the company. Here are some recommendations based on a cross-section of social media policies from B2B companies, including social media policy examples from some leading B2B companies.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

APRIL 30, 2010

Consulting firm CSC meanwhile, built a tree trunk called WikonnecT that is a B2B online community for the insurance industry. CSC added a mobile shoot to WikonnecT because its community is essentially a user group on steroids. By making its software development processes transparent within WikonnecT—e.g.,

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

JUNE 25, 2010

Research has shown that even in lively online communities, only 10% actively contribute, and about 1-2% actively become leaders of topics and post new threads. What if you post a thread on a topic that your company doesn’t want you talking about? What if you post a thread on a topic that your company doesn’t want you talking about?

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

SEPTEMBER 24, 2010

These words, mostly in the form of brochures, specification sheets, and boilerplate PowerPoint slides, helped salespeople—especially those new to the company—get a conversation going with prospects. Sales enablement used to mean brochures. But then the internet came along. But then social media came along and it really did change everything.

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Chris Koch

OCTOBER 30, 2009

Most of ITSMA’s clients are B2B marketers from big technology companies that sell big, complex products, services, and solutions. This year, our research showed that most buyers go to colleagues inside their own companies for referrals of people to talk to about a purchase.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

DECEMBER 18, 2009

Giving up control of what is being said about your company is difficult for most marketers. Social media is a way to influence those peer conversations by monitoring them, engaging in them, and managing them through peer-based communities. Social media is different. The focus shifts from messages to conversations. What do you think?

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

MAY 14, 2010

We’re seeing companies use social media to bring customers into the product and service development processes to collaborate on new ideas and improvements. We’re seeing companies use social media for customer support. We’re also seeing directors of community— Jeremiah Owyang tracks these people on his blog. Governance.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

MARCH 12, 2010

The theory is that every company competes in three disciplines: Customer intimacy. These are companies that go out of their way to build close customer relationships. Customers rely on these companies to deliver reliability and quality at a low price. Operational excellence. Product leadership.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

FEBRUARY 24, 2010

But I think the nature of B2B makes it harder for companies and customers to have a satisfying relationship that’s entirely virtual than it is for B2C companies. It’s tempting to say that because B2B sales are highly dependent on relationships, social media will eventually reign supreme.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

OCTOBER 8, 2009

So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. Worse, the fat that existed in 1999 did not exist last Fall when companies made more big cuts on top of all the incremental cuts we’ve seen over the years.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

OCTOBER 8, 2009

So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. Worse, the fat that existed in 1999 did not exist last Fall when companies made more big cuts on top of all the incremental cuts we’ve seen over the years.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

JANUARY 28, 2011

I found him on his own blog before I found him on Forrester’s and the conversation on his personal blog was more interesting and his community more engaged than on the Forrester blog. Co-branding the individual and the company. And that’s a really good thing for Owyang’s new company, Altimeter Group.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

JANUARY 29, 2010

And some companies have disclosure rules that make it hard for their executives to participate on customer advisory boards. By acting as a matchmaker at events and perhaps by creating communities with location-based functions, we can help them find each other and get to market to them as the price of fostering the connection.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

And some companies have disclosure rules that make it hard for their executives to participate on customer advisory boards. By acting as a matchmaker at events and perhaps by creating communities with location-based functions, we can help them find each other and get to market to them as the price of fostering the connection.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 22, 2010

We need to believe that more engagement between our companies and the people we want to reach is a good thing that ultimately leads to sales—but down a long, narrow, winding path with a few jumps between cliffs thrown in there. And I haven’t encountered anyone else who can either, have you? Volume and quality of interactions.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

DECEMBER 28, 2010

Companies have a long and pointless history of resisting new forms of communication. From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

FEBRUARY 7, 2014

CNC machines make it easier for companies to customize products; alterations are just a matter of reprogramming the software. But the high cost of computing power at the time meant that the machine offered no cost advantage over human beings.

Startups 100

Startups High Quality Lead Cost Order 100

Chris Koch

MAY 13, 2011

Here are links to my book, my blog, my company.” If I wanted fake Viagra pills I would have stuck to email. Looking forward to chatting. Download a free value calculator.” Wow, king of the transition sentence, aren’t we? Gives new meaning to the phrase “cut to the chase.”.

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

MAY 5, 2014

Just like PCs, the value of robots will be not in the hardware but in the programming – what we can get the robot to do besides clean floors or weld cars – and we already know that there’s a robust open source community for programming on the internet. Ever since then, patents have created what economists and lawyers call artificial scarcity.

Copyright 100

Copyright Distribution Youtube Internet Marketing 100