Smashmouth Marketing

SEPTEMBER 23, 2010

Build an online community. Build that online community. Gather, grasp and retain every prospect or client, every user or remote individual who touches your company and bring them together virtually. LinkedIn Groups. Create buzz. Recruit those who create buzz for you and reward them through rebuzz or other methods. Youtube videos.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

NOVEMBER 9, 2008

Groundwork Lawrence, part of Groundwork USA , works to to create sustainable environmental change through community-based partnerships. Lawrence Community Boating Program at the Boathouse, gives adults and kids the opportunity to learn about sailing, rowing and boats in general. It is comprised of environmentally-friendly materials.

Communities 100

Communities Tagging High Quality Lead Education 100

Smashmouth Marketing

MARCH 1, 2010

The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars. I've been participating with Focus.com as one of their contributing Focus Experts. The content value is huge, and the knowledge generated is phenomenal and growing daily.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

DECEMBER 26, 2008

Again, in a community where you hope to gain value from trusted sources, not the general public, and where you don't take the responsibility of filtering the messages (LinkedIn has little to do this), I do consider LinkedIn Group/Answers to be susceptible to Spam. It's a big question though. I find this category to be the most debatable.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

APRIL 9, 2010

That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. It’s packed with info. We can hang out. " My highlight of the week is the Hang Out part.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

APRIL 9, 2010

That's all the discussion, debate, learning and putting faces to all the "social" B2B marketing community faces I've met online -- as well as meeting new ones. It’s packed with info. We can hang out. " My highlight of the week is the Hang Out part.

Inbound Marketing 100

Inbound Marketing Tips Twitter Linkedin 100

Smashmouth Marketing

DECEMBER 20, 2008

Again, in a community where you hope to gain value from trusted sources, not the general public, and where you don't take the responsibility of filtering the messages (LinkedIn has little to do this), I do consider LinkedIn Group/Answers to be susceptible to Spam. It's a big question though. I find this category to be the most debatable.

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

DECEMBER 8, 2010

Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. At least, that's what HubSpot clients are saying (and we're clients, so I can vouch for it). Where do you turn?

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

DECEMBER 29, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

DECEMBER 28, 2008

Other than the obvious connection between green and money, the real inspiration for the name Green Leads was to build a marketing services company that was conscious about our community, the environment, our clients and people, and unlike other marketing services companies, operated in a sustainable model.

Social Marketing 100

Social Marketing B2B Marketing Social Media Planning 100

Smashmouth Marketing

JUNE 22, 2009

After an incredible basketball career that paid for his schooling (a division 2 all-American at Merrimack College, scoring 1,774 points in just 3 1/2 seasons without the 3 pointer), he became the consummate executive and community leader. After several years at Avco (now Textron), he then moved to a job with Sanders in Nashua, NH.

Social Networks 100

Social Networks Paper Communities Creativity 100

Smashmouth Marketing

DECEMBER 30, 2008

Encircle Them - Find their communities. The communities may be live, may be online. Research those markets and aggregate the information so you can target them. Plan targeted campaigns. See if you can find out where they hang out. Some will list these organizations in their LinkedIn profile.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Encircle Them - Find their communities. The communities may be live, may be online. Research those markets and aggregate the information so you can target them. Plan targeted campaigns. See if you can find out where they hang out. Some will list these organizations in their LinkedIn profile.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

JUNE 21, 2009

After an incredible basketball career that paid for his schooling (a division 2 all-American at Merrimack College, scoring 1,774 points in just 3 1/2 seasons without the 3 pointer), he became the consummate executive and community leader. After several years at Avco (now Textron), he then moved to a job with Sanders in Nashua, NH.

Social Networks 100

Social Networks Paper Network Marketing Tagging 100

Smashmouth Marketing

AUGUST 28, 2009

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Italics are their own company description, following that is my comment. million companies.

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

AUGUST 28, 2009

Jigsaw - is a leading provider of business information and data services that uniquely leverages user-generated content contributed by its global business-to-business community of 900,000 members. Italics are their own company description, following that is my comment. million companies.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 14, 2005

Rural communities? West Virgina Broadband is a non profit that connects rural communities to high speed wireless connections. What are we doing for our own that are still in developing areas of the US? Low income? In typical American fashion, people have banded together to take matters into their own hands.

Communities 100

Communities Tagging Cost 100

Smashmouth Marketing

JUNE 15, 2009

bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too. JDelToro Network Solutions #mpb2b. anetah : SM tip for B2B marketers: all your slide-based presentation should be on slideshare.com &as of last week you can also add voiceover.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

DECEMBER 15, 2008

Well, the CAS community brags about hourly connect rates of 8-10 connects per hour (CAS humbly promises less than that, but they know you get more). A connect is when the CAS system delivers a prospect you have targeted for a live phone call where you can start with "Hi Joe Prospect, this is Steve the Sales Guy, how are you?"

Validation 100

Validation Lead Ranking ROI Work Management 100

Smashmouth Marketing

DECEMBER 7, 2008

Well, the CAS community brags about hourly connect rates of 8-10 connects per hour (CAS humbly promises less than that, but they know you get more). A connect is when the CAS system delivers a prospect you have targeted for a live phone call where you can start with "Hi Joe Prospect, this is Steve the Sales Guy, how are you?".

Work Management 100

Work Management Paid Search Agency Validation Lead Ranking 100

Smashmouth Marketing

JUNE 8, 2009

bluefishagency : "Don't overlook Sales as a valuable content contributor to your blog or community" makes them happy too.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

MAY 1, 2009

Universities will lose students if they fail to create their own community that reaches beyond their four walls 3. We want to create a world where ignorance recedes and where we all share our knowledge for the benefit of mankind. We no longer want to learn from institutions, we want to learn from our peers.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

Universities will lose students if they fail to create their own community that reaches beyond their four walls 3. We want to create a world where ignorance recedes and where we all share our knowledge for the benefit of mankind. We no longer want to learn from institutions, we want to learn from our peers.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

DECEMBER 21, 2008

Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group. When you spot an opportunity, someone needs to be responsible for engaging in the conversation.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

Then utilize a number of free monitoring and content distribution tools such as Twitter , Tweetscan , Google Reader and FriendFeed to help you monitor and spread the word about your blog, community or social network group. When you spot an opportunity, someone needs to be responsible for engaging in the conversation.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

JUNE 30, 2009

Communities and communications in Social Media are less about a Protest, and more about Sharing. I follow it completely, but I'll add to it in a way that seems to extend or complete the analogy (for me at least). Punk was Rebellion. Punk was Revolution. Punk was a Protest.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

JUNE 28, 2009

Communities and communications in Social Media are less about a Protest, and more about Sharing. I follow it completely, but I'll add to it in a way that seems to extend or complete the analogy (for me at least). Punk was Rebellion. Punk was Revolution. Punk was a Protest.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

OCTOBER 4, 2009

Have a strategy to get the maximum value of that asset from posting it on your site, in your social communities, syndicating it out, etc. Maximize everything you are doing. If you write a whitepaper, what are you going to do with it? Be ruthless in your measurement. and yes, you CAN measure PR!

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

Have a strategy to get the maximum value of that asset from posting it on your site, in your social communities, syndicating it out, etc. Maximize everything you are doing. If you write a whitepaper, what are you going to do with it? Be ruthless in your measurement. and yes, you CAN measure PR!

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100