Customer Experience Matrix

MAY 22, 2018

And, Adobe’s comments show it’s very impressed at the size of the open source community supporting Magento, which it pegs at more than 300,000 developers. Apparently Adobe feels these offer enough protection, especially among mid-size and larger clients, for Magento to be a viable business.

Enterprise Management 120

Enterprise Management Work Management Marketing Management eCommerce 120

Customer Experience Matrix

OCTOBER 26, 2009

Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities. Put another way, the traditional first steps of generating awareness and interest are handled by the community rather than by marketers themselves.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Customer Experience Matrix

APRIL 24, 2015

It does this through a network of publishers who put a Bombora pixel on their Web pages, which lets Bombora track activities including article and video viewing, white paper downloads, Webinar attendance, on-site search, and participation in online communities.

Bombora 120

Bombora Co-Registration B2B Advertising Agencies 120

Customer Experience Matrix

MARCH 2, 2015

There’s no phone support although users can submit questions by email during West Coast business or look in the community forums and knowledgebase.) The vendor expects to survive at such low prices by minimizing sales and support costs, allowing almost total self-service in both areas.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JUNE 19, 2015

Hurley's hope is that the user community will largely support itself through public forums and that service professionals such as consultants, agencies, and Web developers will fill the rest of the gap. I suspect that’s true but still wonder whether those buyers will know how to use a system effectively once they get it.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

DECEMBER 19, 2011

Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

MARCH 24, 2016

To encourage input from the larger community, I’m posting it publicly on this blog. (And, as an aside, I’m astounded that you found time to write a blog post on the Stackies within a day of the conference ending. Do you NEVER sleep?) I think I’m still technically on the advisory board for this conference, so I thought I’d share some thoughts.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

MARCH 19, 2010

The company expected this to yield at least one sale which would cover the entire annual cost of the program.

Social Media 120

Social Media ROI Examples Media 120

Customer Experience Matrix

FEBRUARY 6, 2008

LinkedIn) and for business-oriented communities. The assembled experts did offer concrete suggestions for taking advantage of social networks, including viral campaigns, “free” market research, building brand visibility, creating inventory for online advertising, and creating specialized communities.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120

Customer Experience Matrix

JUNE 29, 2011

In Eloqua’s case, most of the initial applications are connectors with other systems for Webinars, social communities, messaging and data acquisition. The goal is for third parties to extend the value of a core platform by building tools that enhance it. These will be joined over time by apps that add functionality within Eloqua itself.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

MAY 18, 2010

Aprimo seems to be setting up some sort of community as well, although I couldn't find any actual discussion to date.

CMO 120

CMO Customer Surveys Correlation Social Media 120

Customer Experience Matrix

SEPTEMBER 9, 2009

This matters because social media are an alternative gateway to finding Web content: instead of doing a search, I can ask my online community for information or recommendations. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. marketing focus.

Social Media 120

Social Media Narrowcasting Media Database Marketing 120

Customer Experience Matrix

OCTOBER 25, 2007

This idea has been championed in particular by James Taylor, formerly of Fair Isaac and now running his own firm Smart (Enough) Systems, who seems to have near rock star status within this community.

Rules 120

Rules Business Conference Communities 120

Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. I’ve been talking about this a lot with consulting clients but don’t think I’ve written about it at length in this blog.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

JUNE 16, 2010

On June 29, I'll be giving a Webinar on “Matching a Marketing Automation System to Your Needs”, part of a day-long set of all-star lead management presentations organized by the Focus online business community. Click here to register ; it’s free.) Here's a bit of a preview. My message boils down to two words: "use case".

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

DECEMBER 12, 2007

This is apparently common knowledge in the modeling community, although it was news to me. I’ve concluded that QlikView’s core market is the business analyst community, precisely because it empowers them to do things without waiting for IT.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Customer Experience Matrix

DECEMBER 13, 2012

In other words, SiteCore has been steadily executing on the strategy they described in 2009.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 11, 2009

It works because QlikView has a community of highly engaged advocates who are both expert in the product and willing to help each other. But users do need some training to be effective – something that advocates are sometimes reluctant to admit. The story also illustrates the value of social media.

Social Media 120

Social Media Media Cable Terms and Conditions 120

Customer Experience Matrix

MARCH 29, 2007

The enpocket Web site also says they now offer a content and community management module (not sure why those are lumped together) that is not mentioned in the white paper. Other materials on the enpocket site indicate they also work with other types of advertisers. I don’t know what, if anything, is truly unique about enpocket.

Mobile Advertising 120

Mobile Advertising Advertisements Advertising Work Management 120

Customer Experience Matrix

NOVEMBER 13, 2006

That is, while Long Tail marketing is presumably about better search tools, niche information sources and specialized communities, Customer Experience Management is about tailoring all marketing and operational activities to customer needs. (Or, Or, more precisely, about treating customers so they act in ways that meet business needs.)

Long Tail Marketing 120

Long Tail Marketing Act-On Course Communities 120

Customer Experience Matrix

FEBRUARY 13, 2014

Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Remember that these come from different sources: Venture Beat uses Datanyze to read the actual systems that are embedded in marketers’ web sites. VEST data is self-reported by the vendors.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

OCTOBER 4, 2006

label, is the notion of community collaboration. But in reading beyond the first paragraph—something I only did in service to you, dear reader—I found KNOVA actually makes a reasonable case for these claims. The connecting thread, and what justifies the Web 2.0

Enterprise Management 120

Enterprise Management Web 2.0 Microsite Press 120

Customer Experience Matrix

APRIL 21, 2010

Perhaps community rating mechanisms will eventually make the selection easier, but at the moment you need to question whether the crowd truly knows best. At this point all I can advise is greater care than ever in selecting your experts – look beyond the persuasive blog posts for concrete experience and proven results.

Opinions 120

Opinions Consulting Domain Internet Marketing 120

Customer Experience Matrix

APRIL 3, 2007

community features. It’s also worth noting that Ad Infuse , which is not on my list of seven, is a mobile ad serving specialist. Upload user content. User-provided content might be considered shorthand for all the Web 2.0 You need not just to upload it, but provide a way for others to search for and view it.

Mobile Marketing 120

Mobile Marketing Marketing Management Paid Search Agency Web 2.0 120

Customer Experience Matrix

JANUARY 15, 2010

Automatically.”

Multivariate analysis 120

Multivariate analysis Enterprise Management Automation Work Management 120

Customer Experience Matrix

DECEMBER 8, 2006

Measuring buzz is something marketers need to learn to do as community-based channels become more important. (“Customer service”, where you probably don’t want to appear, has 578.) This research isn’t simply a goose chase. But so far as the hype level for customer experience management goes: I’m still not impressed.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Customer Experience Matrix

FEBRUARY 7, 2019

But vendors, consultants, agencies, and marketers I spoke with mostly agreed that the larger community is just beginning to hear about the concept. My own conversations are with people who already care about CDPs, so they're a very skewed sample. Separate martech staff is rare.

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Customer Experience Matrix

SEPTEMBER 23, 2009

Let’s call it a shift from customer-centric to community-centric marketing. Thus, there has always been a community component to marketing campaigns. Thus marketers have more need to track the secondary impact of their messages on the larger community. In cases such as word of mouth programs, this was even the primary objective.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Customer Experience Matrix

JUNE 18, 2017

Don’t be surprised to see the network owners take an interest in physical networks (cable and phone companies) and alternative connections (community wifi). This will make them increasingly interested in owning the pipes that carry that data and in blocking anyone else from tapping those pipes.

Amazon 212

Amazon Paid Content Buy Marketing AI 212

Customer Experience Matrix

MAY 27, 2016

Society has an interest in building a community with shared experiences and understandings. While opinions about social health differ, I think most people would agree that fragmented communities are problematic. So personalization may create diverse brand promises that the company ultimately cannot deliver.

Personalization 189

Personalization Paid Search Agency Segmentation Marketing 189

Customer Experience Matrix

OCTOBER 9, 2013

More than 800 responses from the B2B Technology Marketing Community on LinkedIn. Here are details and links for the surveys I’ve summarized above: Holger Schulze, B2B Lead Generation Marketing Trends, 2013 Survey Results. Note that not everyone is a marketing automation user.

Lead Ranking 120

Lead Ranking Marketing Automation Services Marketing Automation Lead Scoring 120

Customer Experience Matrix

MAY 8, 2013

I spent yesterday afternoon at HubSpot ’s “Open House” in Cambridge, MA, during which they briefed the community on their business progress, introduced their new Social Inbox, described their approach to marketing and sales alignment, explained their “ culture code ”, and answered questions.

Hubspot 120

Hubspot Salesforce.com Marketing Automation Services Ideal Customer Profiles 120

Customer Experience Matrix

DECEMBER 12, 2010

But I happened to write one in response to a question at the Focus online community last week. I don't usually bother with the traditional "predictions for next year" piece at this time of year. So I figured I'd share it here as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

AUGUST 23, 2009

Products to monitor different communities for mentions of a particular topic provide the first step towards starting a dialog. Probably the most common are products that make it easier to post comments or share links via Facebook , LinkedIn , Twitter and other public forums. But social media are for interactions, not broadcasts.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 10, 2009

But the more important issue is the movement away from traditional analysts to a community or peer-to-peer model. He does feel that ‘niche’ analysts provide more value. As a ‘niche’ analyst myself, I tend to agree.

Peer-to-peer 120

Peer-to-peer Demand Generation Marketing Automation Services Demand 120

Customer Experience Matrix

DECEMBER 21, 2011

Web analytics and optimization (could be part of Web site management but still largely done by separate systems.)

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120