Chris Koch

MARCH 19, 2010

Take an active role in facilitating and managing conversations, such as creating a blog or community. In our ITSMA research, we’re starting to see marketers manage conversations through social media, whether it is groups on LinkedIn and Facebook, blogs, or private communities. Reuse and re-purpose.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

APRIL 24, 2014

How are you seeing this issue play out in your community? They can make decisions more quickly, with a higher confidence level than they ever had previously. More needs to be done, however. Latest Post Social Media'

Social Media 100

Social Media Communities Education Media 100

Chris Koch

JANUARY 8, 2010

By creating content that offers relevant, timely, and useful ideas and education for buyers at all stages of the buying process, we create the incentives for buyers to engage with us in conversation and community. Idea- and education-based content is the fuel for building community. The rest is promotion. What do you think?

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

JUNE 16, 2009

Thankfully, adults have another context for developing relationships: communities of learning. Create your own ad hoc community. Like any good social media tool, Twitter’s foundation is conversation and community through sharing. Viewed in that context, my reaction to Twitter is the same as her’s: “Yuck.&#.

Twitter 100

Twitter Web 2.0 Social Media Communities 100

Chris Koch

APRIL 30, 2010

Consulting firm CSC meanwhile, built a tree trunk called WikonnecT that is a B2B online community for the insurance industry. CSC added a mobile shoot to WikonnecT because its community is essentially a user group on steroids. By making its software development processes transparent within WikonnecT—e.g.,

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MAY 7, 2010

The next step is to create communities around the applications so they can all geek out on it together. We need to create vibrant communities that customers will value so much that they will want a mobile application so they can keep up with the action anytime from anywhere. Collecting is fun.

Mobile Marketing 100

Mobile Marketing Wikipedia Communities B2B Marketing 100

Chris Koch

SEPTEMBER 24, 2014

Starbucks paid for its associates to contribute 631,000 community service hours to local neighborhood projects in 30 countries and runs a website with a list its employees can join. Employees get to ply technical and management skills while having a meaningful experience, strengthening bonds with employer.

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management Loyalty 100

Chris Koch

JUNE 9, 2014

Online communities have taken one step towards defusing potential conflict by requiring participants to fill out extensive biographies and list their experience and interests. They give off social cues that viewers automatically pick up, which can lead to a negative bias, which can lead to conflict. In a word: context.

Distribution 100

Distribution Training Opinions Trust Marketing 100

Chris Koch

NOVEMBER 13, 2009

Decide whether to take an active role in creating conversations and fostering a community. you need to know how to monitor well before you can engage well, and you certainly need to know how to engage well before you can start building community.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Decide whether to take an active role in creating conversations and fostering a community. you need to know how to monitor well before you can engage well, and you certainly need to know how to engage well before you can start building community.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

MAY 19, 2014

Pettis pledged personally to supply every high school in Brooklyn with a printer, and has enlisted hackers on the company’s 3D print-plan community sharing Web site, Thingiverse, to develop a curriculum for teachers to download and plans for printing objects in the classroom. “I

Conference 100

Conference Education Viral Marketing Class 100

Chris Koch

SEPTEMBER 24, 2010

Salespeople are becoming heavy users of social media, and it takes less than a minute to set up an internal-only micro blogging network, wiki, or online community for them to share their own words with each other. But then social media came along and it really did change everything.

Peer-to-peer 100

Peer-to-peer Wiki Marketing Management Internet Marketing 100

Chris Koch

NOVEMBER 24, 2009

Encourage community through sharing and attribution. Employees should be encouraged to become part of the community by doing research and linking to other relevant content—not just their own. Require employees to disclose their affiliation with the company at all times and avoid using aliases. Separate opinion from fact.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

JUNE 25, 2010

Research has shown that even in lively online communities, only 10% actively contribute, and about 1-2% actively become leaders of topics and post new threads. Think of how people contract avatars in games that represent the person that they want to be (or are but can’t show). But as Paul points out, that self is often lazy and fearful.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

MAY 6, 2011

Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI.

Social Media 100

Social Media Social Marketing Work Management Media 100

Chris Koch

OCTOBER 30, 2009

No doubt, they would like to expand that circle beyond the company—30% say they rely on peers from councils and communities they belong to, and 29% say they speak to colleagues at other companies for referrals.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

APRIL 16, 2010

Such as using online communities and social media to build up interest and discussion about our traditional live events both up to, during, and after those events. So much of what I see out there today treats social media as a standalone. Reorganize in an integrated way.

Social Media 100

Social Media Work Management Marketing Management Social Marketing 100

Chris Koch

OCTOBER 8, 2009

So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. If nothing else, do it because you feel sorry for me.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

SEPTEMBER 18, 2009

Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., You can follow all conversation. There is the potential to develop a closer relationship. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Though you can’t control your Twitter community like you would say, a user group, the network of relationships does form a loose sort of community that you can speak to and interact with as a group (e.g., You can follow all conversation. There is the potential to develop a closer relationship. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time.

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

OCTOBER 8, 2009

So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. If nothing else, do it because you feel sorry for me.

Practices 100

Practices Best Practices Paid Search Agency Marketing & Strategy 100

Chris Koch

FEBRUARY 24, 2010

The only way we can do that is by providing a range of different content—thought leadership, news, education, training, support—in a range of different channels—events, white papers, communities, private meetings—at all phases of the buying cycle.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Chris Koch

DECEMBER 18, 2009

Social media is a way to influence those peer conversations by monitoring them, engaging in them, and managing them through peer-based communities. Instead, we should be celebrating a new opportunity.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

MAY 14, 2010

We’re also seeing directors of community— Jeremiah Owyang tracks these people on his blog. We’re seeing a role that is sort of a director of ideas and content emerge. Someone who helps identify smart ideas and people within the organization and makes decisions about how to develop them. Governance.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

JUNE 25, 2009

Social media is conversation and community through sharing. That presents a big challenge for marketers trying to monitor what’s being said about their brands. You need to be involved in social media to monitor it. Social media is two-way. Social media is, by definition, two-way.

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

MARCH 12, 2010

And I knew that I would probably never see or hear from many of them again because I didn’t have a channel for communicating with them directly once we parted ways—except through the articles I wrote and edited. Few people bothered to write letters to the editor, just as few people contribute to communities or post comments on blogs today.

Social Media 100

Social Media Media Thought Leadership Work Management 100

Chris Koch

JANUARY 28, 2011

I found him on his own blog before I found him on Forrester’s and the conversation on his personal blog was more interesting and his community more engaged than on the Forrester blog. I wish I had the numbers to prove it, but my sense based on my own experience in social media is that Owyang’s personal brand won that battle.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

JANUARY 29, 2010

By acting as a matchmaker at events and perhaps by creating communities with location-based functions, we can help them find each other and get to market to them as the price of fostering the connection. What are they willing to “pay?”. So there is a price for marketing content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

By acting as a matchmaker at events and perhaps by creating communities with location-based functions, we can help them find each other and get to market to them as the price of fostering the connection. What are they willing to “pay?”. So there is a price for marketing content.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 22, 2010

The communities you belong to should all Your LinkedIn profile should display your most recent posts and tweets, and your blog should display all of the above. All should cross-reference each other at every opportunity. So for example, your blog comments on other’s blogs should contain your Twitter handle and a link to your blog.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

OCTOBER 14, 2011

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. I’ve rolled all that up into an approach that I doubt constantly. I don’t seem to be alone.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

OCTOBER 14, 2011

In three plus years of tweeting, I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. I’ve rolled all that up into an approach that I doubt constantly. I don’t seem to be alone.

Social Media 100

Social Media Media Twitter Social Networks 100

Chris Koch

DECEMBER 28, 2010

What we should be thinking about instead is why we haven’t created an online community that is so important to buyers that they will demand an application on their mobile phones so they can check in on it when they’re out of the office. Mobile is just a content channel. Describing what you do is thought leadership.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

FEBRUARY 7, 2014

Startups like i.Materialise , Kraftwurx , Ponoko , Shapeways and Sculpteo operate brisk 3D printing services and communities connecting makers, buyers and sellers of unique items, from gadgets and games to jewelry and housewares.

Startups 100

Startups High Quality Lead Cost Order 100

Chris Koch

MAY 13, 2011

I take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following.

Twitter 100

Twitter Validation CAN-SPAM Facebook 100