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Good Reads for B2B Sales - Cold Calling Revisited

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The Force Multiplier Effect of Social Media for Professional Sellers. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect. Cold Call, revisited: Best practices for getting in the door. He lists 12 solid tactics for reenergizing the cold calling process.'

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Chairs are Dead—and Other B2B Marketing Hogwash

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It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. Simplified ) who also gets the importance of outbound to sales: “Many in what’s called the Sales 2.0 What is More Social than the Phone?

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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

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Cold calling is dead. This week we will cover the group’s response to the first lie: Cold Callings is Dead. Next up, Dave Brock: “Well first, we have to agree on what a cold call is. Read more here: Is Cold Calling Dead? Matt Heinz: “Cold calling has ALWAYS been dead.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

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Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing? If so, you should probably be doing a lot of social selling. We talked about this issue and about the sustainable relevance of direct mail and cold calling. Social media and inbound sales are like the icing on the cake, she said.

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Insights on Outbound Conference in Atlanta

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One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. Social media is NOT a popularity contest – vanity metrics don’t count.” (She

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

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We talked about this issue and about the sustainable relevance of direct mail and cold calling. Social media and inbound sales are like the icing on the cake, she said. Next PowerViews: The next PowerViews will be with Joanne Black, author of "No More Cold Calling." How valuable are trade shows? Stay Tuned.

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Tweet Less and Talk More

ViewPoint

Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection. They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. Stop Communicating, Start Connecting. Relationships Still Rule in Sales.