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Good Reads for B2B Sales - Cold Calling Revisited

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The Force Multiplier Effect of Social Media for Professional Sellers. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect. Cold Call, revisited: Best practices for getting in the door.

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Insights on Outbound Conference in Atlanta

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One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. Social media is NOT a popularity contest – vanity metrics don’t count.” (She

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

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We talked about this issue and about the sustainable relevance of direct mail and cold calling. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels. How valuable are trade shows? Email: ruth at ruth stevens dot com.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?

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Dave Kurlan - “Lately there has been a lot of talk about the ‘power’ of inbound marketing and the importance of being extremely active with social media and this idea that cold calling is dead etc. and to be quite honest I have been a little irritated by these comments.

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PowerViews with Kyle Porter: How Can You Sell If You’re Always On?

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They’re on social media so that you don’t always have to be. Inbound Leads Suck and Cold-Calling is Dead. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media.

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PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

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Because prospects and customers see meaningless cold calls as wasteful interruptions, successful sales professionals must use social media research to find reasons to connect with their leads. Click to start video at this point — “No one wants to answer their phone,” Josiane says. “No

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

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We talked about this issue and about the sustainable relevance of direct mail and cold calling. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels. Ruth Stevens , who is an expert in customer acquisition and retention.