What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!
Martech Advisor
DECEMBER 6, 2019
This could also be used to monitor ROI for macro-economic activities like digital marketing spend vs cold calling spend, etc. This model uses a customer’s order history as the primary input to calculate and the recency and frequency of the past orders as the secondary inputs.
Let's personalize your content