ViewPoint

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Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

Social media helps sellers develop a professional persona on a number of ubiquitous communications platforms and disseminate information about their company’s products and services. Cold Call, revisited: Best practices for getting in the door. He lists 12 solid tactics for reenergizing the cold calling process.'

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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

ViewPoint

Cold calling is dead. Deb Calvert, People First Productivity Solutions , President. This week we will cover the group’s response to the first lie: Cold Callings is Dead. Next up, Dave Brock: “Well first, we have to agree on what a cold call is. Read more here: Is Cold Calling Dead?

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'Gold Calling' Is Alive and Well

ViewPoint

One of the biggest and most damaging is that cold calling is dead. One article espousing the theory that cold calling doesn’t work anymore states that making cold calls creates the perception that you have nothing better to do; or worse that you are desperate and needy. This brings me to “Gold Calling.”

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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

Are outbound and cold calling really dead? In the epiphany stage they want education and unique perspectives; in the awareness stage they want product information and subject matter experts (SMEs); and in the interest stage they want benchmarks and best practices.". Is outbound and cold calling really dead?

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Three “Lies” That Plague B2B Businesses Today (Part Three of Three)

ViewPoint

The Three “Lies” That Plague B2B Businesses Today Are: Cold calling is dead. Deb Calvert, People First Productivity Solutions , President. Well: Cold calling is not dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned.

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Three “Lies” That Plague B2B Businesses Today (Part Two of Three)

ViewPoint

Cold calling is dead. Deb Calvert, People First Productivity Solutions , President. I think this statistic very much depends on the industry, product, and circumstance. If you are selling a more strategic, more complex product or solution, you better get in early. Marketing and sales are aligned.

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Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

Why Cold Calling Still Works. Cold calling, contacting someone you don’t already to know, is one of the most effective ways to make a business connection because it’s so direct and personal. Cold Call Timing. The best weekday to call is Thursday, followed by Tuesday then Wednesday.

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