Smashmouth Marketing

JUNE 26, 2009

What can Obama teach us b2b marketers? I was recently in a debate with a friend about Obama's marketing efforts. I started exploring how the same three guidelines can be applied to marketing, especially as it pertains to demand generation. The examples I used were Cold Calling and Blog Marketing.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

OCTOBER 4, 2009

link] #sales #b2b #marketing. Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales. Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate. Take the poll (please RT). Results Thu.

Cold Calling 100

Cold Calling B2B Sales Stats Linkedin 100

Smashmouth Marketing

SEPTEMBER 28, 2009

As buyers become savvier and inbound marketing demands increase, he said, "We see our clients' outbound demand generation initiatives augmenting the process to provide sales with intelligent leads that fully meet the criteria for direct sales involvement. What are your thoughts regarding increased investment in inside sales?

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

OCTOBER 5, 2009

Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales.

Lead Generation 100

Lead Generation Cold Calling Tips Lead Gen 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? By far the best value on the market for the quality you receive. We obviously try to sell up to our high level appointment setting service , but not all companies are ready for that.

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

DECEMBER 3, 2008

Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The holiday months are GREAT for cold calling. Don't let the bean counters get in the way of a good marketing program. Market with Courage! Tags: demand marketing sales. Use it to your advantage.

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

DECEMBER 14, 2008

Here are some points to ponder and they are relevant to all marketing programs, not just to appointment setting. The holiday months are GREAT for cold calling. Don't let the bean counters get in the way of a good marketing program. Market with Courage! Play offense when everyone else is in the huddle.

Planning 100

Planning B2B Marketing Budget Programs Cold Calling 100

Smashmouth Marketing

MAY 2, 2011

Humanizes the typical "cold call". Our reps have been practicing it and the general consensus is, Put a Face to a Name : Improves the ability to quickly build rapport. Personalizes the conversation. Make dialing all day a bit less mechanical. Looking at the photo means you have to look at their LinkedIn profile first -- scan it.

Lead Gen 100

Lead Gen Linkedin Cold Calling Leads 100

Smashmouth Marketing

OCTOBER 12, 2009

My favorite: social media techniques augment cold calling - warm calling converts more of your prospects into qualified opportunities. It was an interesting request, but we took it on with a twist. We delivered not 10 reasons, but 15 thoughts to ponder. Thought I'd share it.

Demand 100

Demand Cold Calling Sales Qualified Leads High Quality Lead 100

Smashmouth Marketing

MAY 13, 2010

Having read their Sales Tips Blog for quite some time, it was very informative to listen to co-founder, Steve Richard present his tips on how to become a power cold calling machine. There were also the guys from Vorsight. Nothing like Co-Opetition. Below is my keynote address: Inside Sales Trends, Then and Now.What's Your Big Idea?

Trends 100

Trends Cold Calling Class Act-On 100

Smashmouth Marketing

JANUARY 25, 2011

There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.

Lead Gen 100

Lead Gen Work Management Marketing Management Vendors 100

Smashmouth Marketing

MARCH 19, 2009

sales20 damphoux : Gail Ennis, Omniture Just used the term, "Marketing 2.0" #sales20 damphoux : Mark WIlson, Sybase - HBR post on Provocation Based Selling #sales20 [link] milesaustin : Mark WIlson, Sybase (from ad) "your risk esposure changes by the second. Tags: marketing twitter sales2.0 Mktg at Sybase. That's an eye opener!

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

SEPTEMBER 10, 2010

What does all of this have to do with B2B sales and marketing? Well, I’ve had the pleasure of working with a lot of Business Development Reps over the years, and I wanted to share with you some of their “All-Star” outbound calling tips. Meghan - Make sure you are calling the right contacts/targets.

Tips 100

Tips Peer-to-peer Cold Calling Press 100

Smashmouth Marketing

JUNE 4, 2019

I presented these 5 Outbound Calling Best Practices years ago at a Boston Chapter meeting of AA-ISP ( American Association of Inside Sales Professionals ), and they are still relevant today (with an update on the tech tools). Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc.

Practices 108

Practices Best Practices Lead Gen Zoominfo 108

Smashmouth Marketing

AUGUST 28, 2019

Most sales people today have found that using LinkedIn as a research tool to identify specific prospects has been a fantastic way to find the needle in a haystack of potential leads. However, LinkedIn doesn't always show you all the names of the individuals your search produces: So how do you find this specific person's name?

Lead Gen 100

Lead Gen Linkedin Tips Leads 100

Smashmouth Marketing

JULY 9, 2019

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

OCTOBER 1, 2009

The report details such information as the right time of day to call, the best day of the week, how the response time to a lead impacts conversion, etc. There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea!

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

SEPTEMBER 2, 2009

has really started to show up on the Radar of real world sales and marketing executives this year. Mike: Your ebook Don't Cold Call Social Call is a fantastic example of how outbound marketing has shifted by using social media and working smarter, yet we still see the traditional 200 dial per day call center environments.

Conference 100

Conference B2B Sales Cold Calling B2B Marketing 100

Smashmouth Marketing

MAY 19, 2009

Inbound marketing is all the rage, but you and I spend a great deal of time on projects using outbound activities. What do you think smart sales and marketing execs should do to maximize both inbound and outbound activity? But not all customers respond to these kinds of “direct response” marketing campaigns. Second question.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

SEPTEMBER 2, 2009

has really started to show up on the Radar of real world sales and marketing executives this year. Mike: Your ebook Don't Cold Call Social Call is a fantastic example of how outbound marketing has shifted by using social media and working smarter, yet we still see the traditional 200 dial per day call center environments.

Conference 100

Conference Cold Calling B2B Sales Advertising Mediums 100

Smashmouth Marketing

MAY 7, 2009

Inbound marketing is all the rage, but you and I spend a great deal of time on projects using outbound activities. What do you think smart sales and marketing execs should do to maximize both inbound and outbound activity? But not all customers respond to these kinds of “direct response” marketing campaigns. Second question.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100