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Never Waste an Opportunity: The Value of Lead Nurturing

Tomorrow People

MARCH 5, 2012

According to Market2Lead, the sales cycle is nearly 25% shorter for nurtured leads. Genius.com reports that the top marketing misalignment occurs when vendors rely on cold calls and sales personnel in the early stages of lead development, when leads rely on their own research and low-pressure engagement.

Lead Nurturing 120
Lead Nurturing Lead Scoring Lead Ranking Work Management 120
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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