Cold Calling, Leads and Linkedin

B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence

Sales Engine

MAY 19, 2016

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. And then he went on to visit three more related pages on the site.

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Content Marketing Is No Longer a Choice

Sales Engine

SEPTEMBER 1, 2015

It’s all about driving revenue , and to do that effectively, our marketing efforts much create actionable sales intelligence. I’m sure that companies that don’t embrace content marketing will continue to get business the old fashioned way (through branding exercises, referrals, cold calls and networking).

Content Marketing

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B2B Marketing Zone

Sales Engine

B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence

Content Marketing Is No Longer a Choice

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