Biznology

DECEMBER 22, 2014

50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Cold Calling is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call. . Here are 37 facts on the future of social selling vs. cold calling.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

AUGUST 8, 2019

Martin: Twenty years ago, we would buy databases from trade publications and data vendors, and use them to cold call, trying to reach senior executives. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. Marketers generally don’t trust the databases that are for sale. Martin: Three things.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

SEPTEMBER 22, 2014

For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. IBM saw an Increase of 400% in sales in a Social Selling Pilot Program (source: IBM ). It’s not a buzzword.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

SEPTEMBER 24, 2014

Howard is a seasoned lead generation pro, and a terrific writer. My recent favorite article is the amusingly titled “Sorry, But ‘How Many Touches Does it Take to Make a Sale?’ B2B Lead Roundtable Blog, by Brian Carroll, with additional contributors. Viewpoint: The Truth About Lead Generation, by Dan McDade.

PointClear 80

PointClear B2B Marketing B to B B2B 80

Biznology

JUNE 21, 2016

It is like sales. It’s cold-calling. And, like sales, the better the company you represent, the better the product you offer, the better. As I said before, public relations isn’t all oaky Chardonnay parties, it’s earned media sales. That’s cool.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

FEBRUARY 23, 2015

The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare, and $1 million in new business. IBM : developed a social sales program for their inside sales team.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

SEPTEMBER 22, 2015

Blogger outreach isn’t remotely sales or marketing, either, because the entire analog of blogger outreach is the PR pitch not the cold call. Influencer outreach is like any other sales cycle, right? It’s not command and control, because nobody is obligated to do anything for me unless they want to.

Blogger 80

Blogger Outreach Media Public Relations 80