Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

SalesIntel

AUGUST 18, 2021

Regardless of its size, the sales team keeps the gears turning. It is about perfecting your sales process. To increase your chances of winning these valuable contracts, one of the main strategies is to make your team focus heavily on converting leads into customers. For those who are not aware, leads are potential buyers.

Ideal Customer Profiles 93

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Sales Qualified Leads 93

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. What is Video for Sales? Video Sale Letter Template 5.1

Template 73

Template Video Marketing Work Management FAQ 73

Valasys

JANUARY 2, 2023

Lead generation and appointment setting are two businesses that many know they need. It is a method that focuses on creating and sharing content that attracts potential leads to your business. Once they are there, you can nurture them through the sales process until they are ready to buy. So how does inbound marketing work?

Inbound Marketing 40

Inbound Marketing Lead Generation B2B Marketing Generation 40

LeadSquared

APRIL 28, 2016

Right from the beginning of the campaign, we try to tweak it to get the best quality leads. So, based on where the best leads are coming from (in terms of revenue), we allocate budgets. When we come across a new lead source, it’s less about allocation, but more about what are we willing to pay for a lead.

Webinar Metrics 52

Webinar Metrics FAQ Allocation Marketing & Strategy 52

Hubspot

MARCH 12, 2012

No two ways about it, starting a lead management program from scratch can be daunting. Long gone are the days of simply sending out a direct mail piece or placing an ad and waiting for the leads to roll in. What do you hope to accomplish with your lead management program? How many leads do you have now?

Lead Management 28

Lead Management Work Management Marketing Management Lead Ranking 28

Hubspot

NOVEMBER 12, 2014

Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. "Always Be Closing."

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28