markempa

SEPTEMBER 28, 2010

If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. But what about sales prospecting? Most companies don’t call what sales people do “demand creation” or “demand generation.”

Demand Generation 120

Demand Generation Demand Cold Calling Allocation 120

Content Standard

OCTOBER 31, 2014

Sales and, specifically, social selling play the other part. Question: How has technology impacted sales? Salespeople are in client meetings, leading client meetings, doing business development, on conference calls, writing proposals, et cetera. When the term “Sales 2.0” I don’t believe so.

InsideView 40

InsideView SMB Cold Calling Marketing Proposals 40

Televerde

JANUARY 28, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’ve been a successful B2C sales manager for the past 18 years. Dear Televerde, I’ve been a successful B2C sales manager for the past 18 years. InsideView. We’ve got you.

Account Based Marketing 10

Account Based Marketing Demand Generation Allocation InsideView 10

Engagio

OCTOBER 1, 2021

With the way that we’ve been screaming it from the rooftops, you’ve probably heard that InsideView and DemandMatrix are Demandbase companies now. Introducing: The Sales Intelligence Cloud! Let’s rewind: what is sales intelligence? In short, sales intelligence (SI) helps you sell more intelligently. It’s pretty powerful!

InsideView 71

InsideView DemandBase B2B Thought Leadership Mobile Advertising 71

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Every good social media plan STARTS with a solid marketing strategy but social media efforts are sub-optimized if a company is too wedded to long-term plans and can’t respond to sales opportunities happening RIGHT NOW in front of their noses. One component in sales team training is to perform a semiannual competitive assessment.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Social CRM: social media and communities in customer relationship management and marketing - Conversionation , September 9, 2010 Let me start this post with a quote from “Using your customers’ desired actions to increase your sales”, a paper Gerry McGovern and Kristin Zhivago published earlier this year. You have a list. Continue reading.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40