ViewPoint

SEPTEMBER 13, 2016

Cold calling is dead. The premise is that there is so much information available online that salespeople are thought to be unnecessary in the early stages. In case you missed it, read part one of this series and see for yourself if cold-calling is dead. Marketing and sales are aligned. Do you agree these are lies?

B2B Thought Leadership 120

B2B Thought Leadership Cold Calling Thought Leadership Business 120

ViewPoint

OCTOBER 29, 2013

Inbound Leads Suck and Cold-Calling is Dead. In the meantime, allow the information you’ll want to peruse to condense. They’re on social media so that you don’t always have to be. Here are some highlights from my talk with Kyle, who incidentally grows tangerines in his spare time.

Ideal Customer Profiles 120

Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

ViewPoint

JUNE 18, 2013

Until SalesForce came along and called every raw name in the database a lead, most of us thought—there are inquiries and there are leads. An inquiry is a name with some information (title, phone number, email, company name), but little else. A genuine sales lead has qualifying information.

Sales Leads 120

Sales Leads Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

JUNE 15, 2012

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Based on SLMA Radio interviews with 120 marketing and sales leaders and other conversations, a big change is the way companies are spending more dollars on marketing and lead generation.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ViewPoint

JUNE 15, 2018

It’s virtually impossible for a company to execute SLM as effectively (and cost-effectively) as an outsourced business processor with concentrated domain expertise—especially as the work force becomes more dispersed, buyers become better educated, and online information is prolific. See how the numbers stack up. A Closer Look. Market Focus.

Cost 136

Cost Forecasting Work Management Marketing Automation Services 136

ViewPoint

APRIL 13, 2012

He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Reps can then leverage reports of activity and information on potential needs to engage in intelligent outbound to build a broader base of support with the decision maker team.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

ViewPoint

MAY 2, 2012

This supports making a more informed outreach to those companies using traditional outbound modes. Paul adds, “Outbound marketing through traditional channels such as cold calling, direct mail and email can all be made better by using analytics to understand the people we’re trying tor reach.

Social Media 120

Social Media BtoB Media Inbound Marketing 120