Zoominfo

JULY 29, 2020

One of the best ways to improve sales numbers involves something everyone dreads — cold calling. To avoid monotony and disconnect, making your cold outreach data-driven puts more focus on customization and personalization. Why do Sales Cold Calling Scripts Matter? Who exactly are you calling?

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Cold Calling Work Management Zoominfo Intent Data 100

Zoominfo

AUGUST 26, 2020

We offer solutions to discover, organize, and implement priceless insights for your cold calling process. How to Improve Cold Calls Using Sales Intelligence More than half of sales professionals (53%) give up easily when cold calling, mostly thanks to phone anxiety and fear of rejection.

Cold Calling 130

Cold Calling Zoominfo Work Management Effectiveness 130

Hubspot

OCTOBER 5, 2021

Sales development representatives and gatekeepers. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to make a sale. How to Get Past the Gatekeeper When Cold Calling.

Enterprise Management 90

Enterprise Management Work Management Marketing Management Cold Calling 90

Zoominfo

MARCH 26, 2019

Sales reps often refer to receptionists, assistants, and phone operators as gatekeepers—and for good reason. These professionals have the job of screening calls, deciding what’s important, and ultimately, who gets through to their boss—the decision maker. Essentially, gatekeepers hold the key to B2B sales success. Keep reading!

B2B Sales 100

B2B Sales B2B Cold Calling Zoominfo 100

Outreach

DECEMBER 19, 2018

The much-maligned cold call can bring cheer to a total stranger. Cold calls can inform buyers, engage gatekeepers, close deals, identify decision makers, and. So yes, cold calling can still make a difference. It takes mere seconds for a prospect to choose whether to stay on or bail out of a cold call.

Cold Calling 84

Cold Calling Creativity Intent Impressions 84

Televerde

OCTOBER 22, 2019

Ah, cold calling. While it’s not exactly America’s favorite pastime (63% of salespeople say cold calling is what they dislike most about their jobs ), it’s been an integral part of sales and marketing since man uttered the first elevator pitch. By: Jennifer J. “I Then, she put me on hold again, this time with some music.

Cold Calling 60

Cold Calling Demand Generation Agencies Telemarketing Demand Generation 60

BOP Design

APRIL 30, 2018

If you work in sales, then you know getting past the gatekeeper of an organization can be an insurmountable challenge. You have a product or service worthy of the attention of the business owner, but the gatekeeper won’t put the call through. Be direct and ask to speak to them like you have a call scheduled already.

Marketing Agencies 2 51

Marketing Agencies 2 Rules Cold Calling B2B Sales 51

Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Cold calls can be hit or missed, while qualified appointments increase the likelihood of a meaningful conversation and a potential sale. Appointment setting is not without its challenges.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Only B2B

MAY 19, 2022

Cold Calling High-Level Decision Makers: Have you thought of cold phoning executive prospects during their “off hours”? The schedules of executives and gatekeepers are frequently incompatible. A gatekeeper most often works a regular 8–5 schedule. A gatekeeper most often works a regular 8–5 schedule.

Work Management 118

Work Management Marketing Management Cold Calling Trigger Marketing 118

Adobe Experience Cloud Blog

SEPTEMBER 30, 2011

by Maria Pergolino Is cold calling dead? Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the smile and dial of years past. Cold calling can increase the number of prospects, appointments and sales. Cold calling shouldn’t stand alone.

Cold Calling 48

Cold Calling Practices B2B Best Practices 48

Hubspot

OCTOBER 26, 2022

Cold call with composure, confidence, and persistence. Learn how to communicate with gatekeepers. Cold call with composure, confidence, and persistence. But for all of its flaws, cold calling is still one of the most effective B2B prospecting methods sales orgs can leverage. What is B2B prospecting?

Ideal Customer Profiles 61

Ideal Customer Profiles Cold Calling Work Management B2B 61

Only B2B

MARCH 23, 2022

Another technique to set up an appointment is to call, and in the case of lead generation, cold calling is to blame. Cold calling is a touchy subject: some think it’s the finest method to reach out to prospects, while others argue it’s no longer effective. We believe it is neither. Make A Statement.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Biznology

AUGUST 8, 2019

Martin: Twenty years ago, we would buy databases from trade publications and data vendors, and use them to cold call, trying to reach senior executives. The problem in those days was getting past the gatekeepers. The one thing we don’t do, because I don’t believe in it, is cold-call telemarketing.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Tony Zambito

JANUARY 31, 2016

That is the role of “gatekeepers” specifically for content. The fact that senior decision-makers may choose to employ the use of “content gatekeepers” to administratively handle the volume of content is telling in of itself. That is, content is being viewed in the same way that cold calls were viewed in the past.

Ideal Customer Profiles 100

Ideal Customer Profiles Leads Lead Marketing Qualified Leads 100

Adobe Experience Cloud Blog

APRIL 27, 2011

by Maria Pergolino Remember the days when cold calling was one of the primary ways sales reps managed lead generation ? practices, traditional cold calling has for the most part become a thing of the past and sales teams couldn’t be happier. Traditional Cold Calling Disappears. Thanks to Sales 2.0

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48

SalesIntel

SEPTEMBER 21, 2023

When you opt to dial a company’s switchboard and inquire about reaching a decision-maker from upper management, it’s a situation where you’re likely to encounter resistance from the gatekeeper. These gatekeepers are typically trained to prevent direct access, so the process can become time-consuming.

Contacts 40

Contacts Allocation B2B Outreach 40

Zoominfo

APRIL 20, 2020

People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages. Think about it. They are getting through.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Tomorrow People

FEBRUARY 27, 2013

As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling). Outbound cold calling. The problem with cold calling is that it''s hard. Qualifying decision makers and finding problems I can solve. Presenting the solution and closing.

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 27, 2013

As far as I am concerned there are 3 main stages to a sale: Prospecting activity (cold calling). Outbound cold calling. The problem with cold calling is that it's hard. Qualifying decision makers and finding problems I can solve. Presenting the solution and closing.

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

ViewPoint

APRIL 3, 2014

They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. So how do you get past their gatekeepers and into the conference room? Our job is all about building relationships—which is done through meaningful conversations , not emails and status updates. Executives are busy people.

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

Navigate the Channel

NOVEMBER 30, 2017

If you are cold calling, then your representatives will likely run across gatekeepers rather than decision-makers. These gatekeepers should not be trampled over, as many of them actually help executives make decisions. Lastly, do not try to climb the totem pole within your prospect’s hierarchy to quickly.

B2B Sales 56

B2B Sales B2B Marketing Cold Calling Blast Campaigns 56

Aberdeen

MARCH 6, 2019

Conversational marketing has been around since the invention of the cold-call. These landing page gatekeepers, if you will, connect users with employees who can provide information on a case-by-case basis, relative to the users’ given stage of the buyer’s journey. Striking this balance has proven difficult — until now.

Conversion 68

Conversion Work Management Marketing Management Cold Calling 68

Zoominfo

APRIL 20, 2020

People are using their cell phones for business, and if your sales team has access to those numbers, they don’t have to deal with voicemails that are never checked or gatekeepers that won’t pass along their messages. Think about it. They are getting through.

Top of Funnel 100

Top of Funnel Ad Building Work Management Planning 100

Hubspot

APRIL 4, 2022

B2B cold calling is one of the most frustrating but essential pillars of many a sales org's operations. To help you get there, we've compiled ten key tips to make the most of your B2B cold calling efforts. What is B2B cold calling? Let's take a look at some B2B cold calling best practices.

Cold Calling 59

Cold Calling Tips B2B B2B Sales 59

SalesIntel

JULY 6, 2021

Placing futile calls. Emails may go unanswered, and phone calls may be rejected by the gatekeeper. Because most data providers do not give direct dialing, the majority of SDR calls go unanswered. You must determine the optimal time for prospects to reply to your emails or phone calls. Cold emails are ineffective.

Work Management 52

Work Management Spending Lead Ranking Marketing Management 52

Hinge Marketing

NOVEMBER 25, 2019

I braced myself for another annoying cold call. As the Managing Partner of our firm, I’m on the receiving end of a steady stream of calls from people who want to “partner” with us. We hadn’t cunningly snuck past their gatekeepers. It was late one Tuesday afternoon when my office phone rang. And you can do that, too.

Work Management 119

Work Management Marketing Management Planning Advertising Agencies 119

Zoominfo

OCTOBER 21, 2021

And just like an ICP can be segmented into various cohorts, go-to-market teams should understand how to engage various stakeholders, influencers, decision makers and – gasp – gatekeepers involved in the purchasing process. Keep in mind, each may represent a different department, with various — or even competing — agendas.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

Don’t forget about others who play a role in the purchase process as well, such as influencers or gatekeepers. Here are some segment-specific materials you can create to fully enable your sales team for outbound prospecting : Call lists: List of qualified people in selected accounts for sales outreach. Build Sales Support.

Verticals 132

Verticals Work Management Lead Ranking Sales Qualified Leads 132

Lead Liaison

MAY 23, 2017

You don’t have to spend all month wearing down a gatekeeper to get little bits of info on what this company might want. I won’t say cold calling is dead, but wouldn’t you prefer a warm lead to knocking on a door? With every step, ProspectVision™ builds a more and more detailed profile. You get to see it all first hand.

B2B Sales 66

B2B Sales Top of Funnel Marketing Automation Services Lead Liaison 66

Televerde

OCTOBER 31, 2018

Cold calling, smiling and dialing, hang-ups… ugh, why bother? While on the phone, they ask probing questions, make friends with gatekeepers, and even have meaningful conversations with people that may not be decision-makers, but can provide insight into challenges. Televerde specifically faces something a little different.

Contacts 53

Contacts Work Management Cold Calling Ideal Customer Profiles 53

Hubspot

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. Cold calling: Unsolicited calls to sell a product or service. Goal: Get to a connect.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Televerde

FEBRUARY 11, 2019

Cold calling, smiling and dialing, hang-ups… ugh, why bother? While on the phone, they ask probing questions, make friends with gatekeepers, and even have meaningful conversations with people that may not be decision-makers, but can provide insight into challenges. Reaching out to prospects can be tiring and sometimes annoying.

Contacts 40

Contacts Work Management Cold Calling Ideal Customer Profiles 40

Smashmouth Marketing

SEPTEMBER 10, 2010

Be persistent, be confident, and go into every call knowing you can close. John - When dialing high (C-level or VP) pick times to dial when the gatekeeper would be on a break (best times are 7:45am-8:00am, 10:45am-11:00am, 12:45pm-1:00pm and 4:45pm-5:00pm, in each timezones). Don’t waste time calling the wrong people!

Tips 100

Tips Peer-to-peer Cold Calling Press 100

Hubspot

DECEMBER 23, 2022

What we love: With Tami, users can skip the gatekeepers and go straight to the correct points of contact. You don’t have to waste your time with gatekeepers; you can find contact details of specific people to help focus your time,” Gareth D. And if contacts switch jobs, you can set up alerts to keep you up-to-date. What Users Say.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

SalesIntel

DECEMBER 6, 2021

The modern buyer is immune to cold calls and emails, and they are quickly turned off by irrelevant, scripted communications. Gatekeepers are incredibly good sources of information if you know how to ask for it. Despite this, many teams’ outbound sales methods are reluctant to evolve.

Top of Funnel 52

Top of Funnel Ad Building Work Management Peer-to-peer 52

Marketing Insider Group

AUGUST 31, 2020

Sales teams aren’t information gatekeepers anymore. Gatekeeping information and publishing content for its own sake don’t do you any favors. Do you find it valuable when someone spams your inbox with the text equivalent of a cold call? 42% hold managerial positions. 21% have vice president or C-level roles.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Engagio

APRIL 12, 2017

Even with the best targeted outreach, the odds of engaging a decision maker are slim: Sales reps today have to make 8 cold call attempts to reach a prospect, and compete with an average of 124 other business emails per day in that we each send and receive per day. Are they a buyer, influencer, or gatekeeper? What is their title?

Cold Calling 101

Cold Calling Budget Programs Outreach Account Based Marketing 101