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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Cold calling . Review Sites Are Important (Usually). Receiving too many emails .

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Why Predictive Orchestration Is the Future of ABM

Content4Demand

Oftentimes marketers and sales teams take bold lunges to attract customers, whether it be an email, an advertisement, or a cold call—and then we sit back, cross our fingers and hope that our messaging is timely and well-received. But we know it’s a shot in the dark.

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Technographics: A Guide to What, Why and How

PureB2B

These are just a few of the questions that technographic profiles can help answer your B2B marketing team. For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. Do they have tools in place for marketing automation? Identify high-potential clients.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

We were surprised to see the significance in telemarketing and cold calling. The full research report: B2B Demand Generation Benchmark Report: 2013 Marketing Priorities , includes additional data points, survey background, and a video discussion with Eloqua’s Marketing Programs Director, Elle Woulfe.

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Focusing on the Most Valuable Metrics

Terminus

By grouping them together as the fundamental unit, then you get marketing and sales speaking the same language, you help out both departments, and this keeps you from the dreaded “spraying and praying.”.

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About LeanData: The Heartwarming Story of How We Got Started

LeanData

An eager sales team tired of cold calling. The promise of marketing automation solutions like Marketo, Eloqua, and Act-On to unlock marketing potential via lead nurturing. They wanted warm leads instead of cold calling. Tell me if this sounds familiar: A huge untapped database of potential clients.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

But modern OVPs integrate with major marketing tools like Marketo, Eloqua, Act-On and HubSpot giving marketers unprecedented insights into how prospects are engaging with content, and changing the way demand generation teams react to video views. And demand generation teams that see their video content as a silo will quickly be left behind.