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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. Cold calling . A tech buyer doesn’t need a sales rep to help them decide between AWeber and Mailchimp (or better yet, SendSquared ). Review Sites Are Important (Usually). Receiving too many emails . Aggressive sales reps .

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Why Predictive Orchestration Is the Future of ABM

Content4Demand

Oftentimes marketers and sales teams take bold lunges to attract customers, whether it be an email, an advertisement, or a cold call—and then we sit back, cross our fingers and hope that our messaging is timely and well-received. But we know it’s a shot in the dark.

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Technographics: A Guide to What, Why and How

PureB2B

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

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Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

We were surprised to see the significance in telemarketing and cold calling. The full research report: B2B Demand Generation Benchmark Report: 2013 Marketing Priorities , includes additional data points, survey background, and a video discussion with Eloqua’s Marketing Programs Director, Elle Woulfe.

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Focusing on the Most Valuable Metrics

Terminus

There, of course, is a place for cold calls and emails, but focusing on individual accounts and tackling them in-depth allows for a personalized touch that doesn’t just burn through leads or fatigue the accounts. And fatiguing the accounts can be extremely dangerous.

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B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

markempa

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed. Register for this webcast registration is closed.

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About LeanData: The Heartwarming Story of How We Got Started

LeanData

An eager sales team tired of cold calling. The promise of marketing automation solutions like Marketo, Eloqua, and Act-On to unlock marketing potential via lead nurturing. They wanted warm leads instead of cold calling. Tell me if this sounds familiar: A huge untapped database of potential clients.