The Effective Marketer

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Display Advertising. Cold Calling. The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Testing is important if you want to improve your lead gen results. Lead Generation Tactics. Social Media Advertising. Email Marketing.

article thumbnail

The New Rules of Lead Generation: Book Review

The Effective Marketer

Display Advertising. Cold Calling. The Basics and More. The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Testing is important if you want to improve your lead gen results. Lead Generation Tactics. Social Media Advertising. Email Marketing.