Zoominfo

FEBRUARY 14, 2021

A marketing team’s go-to-market (GTM) strategy requires new customer data that goes beyond the usual firmographics and demographics. That includes identifying decision-makers and personalizing cold calls with up-to-date company and industry data. Let’s look at some examples.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Cold Calling Sales Qualified Leads 130

seo.co

APRIL 19, 2023

By adhering to these foundational principles, you’ll not only increase your chances of getting seen, but you’ll also demonstrate your knowledge of marketing fundamentals: Demographic targeting. The better you understand the demographic, and the more finely tuned your strategy is, the more effective it’s going to be.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Paid Content Lead Ranking 105

Zoominfo

FEBRUARY 7, 2023

You see that buyers who were initially contacted via cold call spent the most money with your company. Then, based on the number of reps you have and the number of prospects within your target audience, you predict you could double revenue by hiring 10 more outbound sales reps to focus on cold calling.

Marketing Automation Services 130

Marketing Automation Services Marketing & Strategy Lead Scoring Lead Ranking 130

Only B2B

APRIL 10, 2024

.” – Brent Adamson, author of Millennial Disruption Let’s explore some proven tactics to optimize your B2B lead to MQL conversion rate: Lead Scoring: Implement a lead scoring system that assigns points to leads based on their behavior and demographics. Must Read: How to Generate Leads Without Cold Calling?

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

MARCH 30, 2022

Individuals in charge of scheduling appointments will mostly get leads via cold-calling or emailing businesses. Fill your website with plenty of relevant material so Google has an easier job connecting your company with its target demographic. Causing A Warm Lead To Go Cold.

Tips 118

Tips Marketing & Strategy B2B Cold Calling 118

The Point

OCTOBER 8, 2015

I meet the demographic criteria, I’m aware of the company, but I don’t have immediate needs (though I may in the future.) And secondly, and more critically, these kinds of “touching base” phone calls are the worst possible use of a sales rep’s time. Worse in my view than cold calling. Do me a favor.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

Hubspot

DECEMBER 31, 2020

Technographics is a portmanteau of the words “technology” and “demographics”, and refers to information that describes the use of technology solutions, their adoption rates, and the potential challenges they present for organizations. First, let's talk about what technographics isn't: Demographic data. The challenge? The challenge?

Digital Transformation 96

Digital Transformation Cold Calling B2B Sales Demographics 96

Heinz Marketing

AUGUST 17, 2022

We see fewer cold calls and more email and social media interactions with prospects. One way you can add that human connection is by sending prospects to dynamic landing pages based on their demographics or the content they interacted with previously. By Cameron Katoozi , Marketing Consultant at Heinz Marketing.

Lead Generation 116

Lead Generation Generation Leads Lead 116

SalesIntel

APRIL 19, 2024

Understanding Lead Enrichment Lead enrichment refers to enhancing your information about potential customers or leads by adding more details such as demographics, interests, or contact information. Their offerings include cold calling and email outreach features and segmented list creation.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Scoop.it

DECEMBER 30, 2021

One of the ways to advance prospects faster with value and drive sales is cold calling. Cold calling has been around since the beginning of time. It’s exactly what it sounds like when you call someone who doesn’t know who you are in hopes that they will buy your product or service.

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

Hubspot

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Think of it this way: a cold call is out-of-the-blue, whereas a well-crafted message on LinkedIn is more natural and engaging. LinkedIn is also a staple for prospect research.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Zoominfo

APRIL 20, 2020

Basic firmographic and demographic data points simply aren’t enough to hone and engage prospective buyers in a good economy, never mind the current climate. We need to overcome those immediate knee-jerk reactions to a cold call or an email so that we get the opportunity to demonstrate the value our companies can provide.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

SalesGrape

OCTOBER 10, 2023

Traditional methods such as cold calling and direct mail were once the primary means of reaching out to prospects. For example, companies targeting a younger demographic or those in industries heavily reliant on digital platforms may find that digital marketing strategies yield better results.

Telemarketing 86

Telemarketing Paid Content Sales Qualified Leads B2B Marketing 86

SalesIntel

OCTOBER 6, 2021

Send Out Warm Calls And Emails . For the B2B business, cold calls and emails are always under the radar when it comes to ROI. Cold calling potential prospects may be challenging and unpleasant. Your first contact with new prospects, however, does not have to be a truly cold call.

Ideal Customer Profiles 91

Ideal Customer Profiles Cold Calling B2B Sales Work Management 91

Valasys

DECEMBER 21, 2023

This tireless assistant dives deep into the ocean of information, devouring demographics, buying patterns, website visits, and social media whispers like a gourmet on a culinary adventure. Personalized Outreach: Forget generic cold calls. Think demographics, behaviors, even buying patterns.

Sales Qualified Leads 45

Sales Qualified Leads Lead Scoring Lead Ranking High Quality Lead 45

Schubert B2B

SEPTEMBER 29, 2023

A few such tactics are: cold calls cold emails direct mail intent data, and purchasing data. Since you’re marketing to other businesses, acquire firmographic information before looking at demographics. In other words, it pushes your message on to them without explicit consent.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand Generation 62

SalesIntel

SEPTEMBER 24, 2021

When it comes to reliable B2B data, SalesIntel can assist you by providing the contact information of your prospects together with other company-specific details like demographic and technographic data. If you’re cold calling , make sure you’ve got enough info before you call so you can talk to the right person.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Effectiveness Cold Calling 52

Velocity Partners

JULY 26, 2023

Most businesses default to option 1, and use their CRM as a static repository of demographic records (names, emails, titles and so on). If you aren’t sure, ask your CRO or Head of Sales for help – they’ll usually see patterns that conventional demographic CRM data misses.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking CRM Lead Scoring 52

Lead Forensics

APRIL 16, 2024

Unleash the Power of Lead Generation (Increase Qualified Leads) Forget cold calling random numbers. AI-powered lead generation tools analyze vast data sets, including demographics, online behavior, and social media activity, to pinpoint potential customers with a genuine interest in your product or service.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Sales Engine

JULY 29, 2016

Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. This requires way more than just knowing the demographic information on your prospects.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

Brandpoint

MARCH 30, 2020

Noted keynote speaker and author of “Take the Cold Out of Cold Calling” Sam Richter takes this approach a step further. Using a paid media campaign allows you to target your demographics, so that your content reaches the right audience. It’s a great tool for building brand awareness about your products or services.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. Because smartphones are considered a work tool in Europe, you may cold call your database of phone contacts to create revenue. LinkedIn is still the go-to site for B2B. Business Attitudes.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Sales Engine

JANUARY 5, 2016

Lead generation is not about buying lists with basic demographic (like titles, industries, and revenue size), which is why it’s so annoying when list vendors position themselves as lead generation companies just because they have contact information. This requires way more than just knowing the demographic information on your prospects.

Buyer Personas 120

Buyer Personas Sales Qualified Leads Top of Funnel Leads 120

LeanData

DECEMBER 15, 2022

Scoring behaviors commonly include visits to your website, content downloads, social media activity and demographic information related to your ICP. Not to be confused with plays actioned on prospects, for our purposes here, prospecting refers to cold outreach. Train your team to perform outbound motions on cold contacts.

Efficiency 78

Efficiency Work Management Marketing Management Lead Scoring 78

PureB2B

MAY 30, 2022

Build Rapport with Cold Calling. Cold calling is still an effective prospecting strategy. You can filter by demographics, firmographics, and technographics to build a targeted list of prospects who you can then reach out to with relevant information. If not, you could face sizeable fines.

B2B Sales 62

B2B Sales Webinar Metrics High Quality Lead Marketing & Strategy 62

PureB2B

MAY 30, 2022

These days you can’t just subsist on demographic and firmographic information anymore. The definition is easiest to understand if you think of technographic data along the same lines of demographics and firmographics. Your business probably uses demographic data to understand what types of customers or clients it’s trying to reach.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

Televerde

MARCH 16, 2022

But do your employees really need to be wasting time on repetitive tasks like scheduling meetings, manually dialing numbers on a cold-call list, exporting data for reports, creating invoices by hand, and other tedious activities? Sales automation isn’t here to replace human jobs. Customer Experience.

Marketing AI 52

Marketing AI Top of Funnel Automation Work Management 52

Martech Advisor

DECEMBER 12, 2019

In the pre-digital era, this meant door-to-door salespeople sharing product catalogs or contact center executives who would cold-call their prospects. Find (or create) your own customer demographic, like UpWest. Tap into hidden or recently emerging customer demographics as well as micro-demographics.

Marketing Strategy 89

Marketing Strategy Marketing & Strategy Paid Search Agency Advertising Agencies 89

SalesIntel

FEBRUARY 15, 2024

Traditional prospecting typically involves reaching out through conventional channels such as emails or cold calls. Some people have been marked as being near identical to the target demographic or are being perceived for similar purposes. LinkedIn, however, offers a unique platform for sales professionals.

Sales Management 52

Sales Management Linkedin Ideal Customer Profiles Top of Funnel 52

Rev

AUGUST 30, 2023

Instead of relying on traditional demographic and firmographic data, use exegraphic data to help you better understand your customer. For example, if you have a sales prospecting tool , reps should know exactly how to use it—everything from creating templates for cold calls to setting up automated email follow-up sequences.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Salesforce Marketing Cloud

OCTOBER 10, 2023

For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. This includes demographic traits like industry and business size, and psychological ones, like the motivations and challenges of target decision-makers. Why is a sales cycle important?

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

PureB2B

APRIL 5, 2022

If B2B leads aren’t qualified or vetted by anyone for their contact details, demographics, firmographics, and even interest in what you have to offer, they’re not likely to buy from you. A vague website A poorly defined target market Aggressive outreach Bad leads are everyone’s problem and priority. What is a bad lead?

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Leads 62

PureB2B

APRIL 5, 2022

If B2B leads aren’t qualified or vetted by anyone for their contact details, demographics, firmographics, and even interest in what you have to offer, they’re not likely to buy from you. A vague website A poorly defined target market Aggressive outreach Bad leads are everyone’s problem and priority. What is a bad lead?

Sales Qualified Leads 62

Sales Qualified Leads Lead Scoring Lead Ranking Leads 62

Zoominfo

JANUARY 31, 2023

As a ZoomInfo user and partner , there is no way I could do my job without the firmographic, technographic, and demographic information and filters in SalesOS. What’s the difference? But beyond just telling you how well this can work, I’ve actually done the math, and you can see for yourself.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

PureB2B

MAY 30, 2022

This differs from outbound list building because when you cold call or cold email someone, they may not be ready to purchase, and it could take months to close them. With Leadiro you can filter leads by demographics, technographics , and firmographic criteria. Benefit #2: You Control The Entire Interaction. Wrapping Up.

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Ad Building 62

Sharpspring

SEPTEMBER 29, 2020

With demand generation tools like email marketing automation, you can use demographic insights to tailor content for future campaigns, while using individual engagement actions to determine what specific messaging an individual prospect should receive. Cold-calling and unsolicited sales emails simply don’t work. Social Media.

Demand Generation 83

Demand Generation Demand Generation Sales Qualified Leads 83

Only B2B

APRIL 5, 2023

The sales and marketing teams can modify their target demographics, while product teams can adapt their offerings based on newly discovered market insights. The information gathered by outsourced SDRs is valuable to all departments in the client company, serving as market research.

Work Management 62

Work Management Marketing Management Outreach Training 62