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Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

Customers need strong business justified solutions, he exclaims. Cold Call, revisited: Best practices for getting in the door. He lists 12 solid tactics for reenergizing the cold calling process.' Going Beyond Cost-Benefit Analysis. Sales needs to go beyond to provide financial justification.

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Chairs are Dead—and Other B2B Marketing Hogwash

ViewPoint

It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead. These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”.

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Three “Lies” That Plague B2B Businesses Today (Part One of Three)

ViewPoint

Cold calling is dead. This week we will cover the group’s response to the first lie: Cold Callings is Dead. Next up, Dave Brock: “Well first, we have to agree on what a cold call is. Read more here: Is Cold Calling Dead? Matt Heinz: “Cold calling has ALWAYS been dead.

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Why Sales Needs Fewer Leads

ViewPoint

Of the rest 586 were disqualified, had bad data, or were existing customers. With advance insight into the prospect’s motivations, pain points and buying plans, the sales rep can engage the prospect in a consultative conversation rather than launching into a cold-call presentation or a discovery interview.

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Insights on Outbound Conference in Atlanta

ViewPoint

One of the presenters, Mike Weinberg, summed up the sentiment in the room: “Many in what’s called the Sales 2.0 These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. Sales is NOT customer service.”.

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. We talked about this issue and about the sustainable relevance of direct mail and cold calling. Stay Tuned.

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How the CEO Can Enhance Sales, Marketing, and the Executive Branch

ViewPoint

Are outbound and cold calling really dead? Is outbound and cold calling really dead? Simplified. : "Many in what’s called the Sales 2.0 These so-called experts proclaim that cold-calling is ineffective and pursuing prospects that aren’t coming to you is a waste of time. New business.