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Crimson Marketing

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

Childs explains how much this changed marketing: “We need to do a lot of the educating that used to be done by our direct sales force. After telemarketers add information about prospects’ interests, leads go to Paychex’s Salesforce ExactTarget Marketing Cloud CRM system, which adds demographic and geographic data.