Remove sales

Biznology

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What’s up with B2B Marketing in Argentina

Biznology

Martin: Twenty years ago, we would buy databases from trade publications and data vendors, and use them to cold call, trying to reach senior executives. Third, a larger role for marketing, as active members of inside sales and lead qualification teams. Marketers generally don’t trust the databases that are for sale.

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How to win friends and influence influencers

Biznology

Cold calling might very well be where every bouncing baby salesman, saleswoman, PR agent, marketing professional, and talent agent start, but it’s not the goal. Building a long-term, trust-based, value-added, friendship- cum -business relationship should be the goal of anyone in sales. Speak for the trees!