Salesforce Marketing Cloud

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. Here’s what sales leaders should keep an eye on.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. Our research has shown how much sales calls have changed in the last year. Longer sales cycles.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Salesforce Marketing Cloud

DECEMBER 1, 2021

Building strong relationships is the key to successful sales. The new normal for sales professionals is a hybrid approach with an accent on digital contact. 75% of physicians preferred in-person sales visits before the pandemic, nearly half now say they prefer virtual exchanges.

Cold Calling 97

Cold Calling Lead Scoring Lead Ranking B2B Sales 97

Rev

AUGUST 30, 2023

A disorganized sales process. These are just a few common pain points for B2B organizations. That’s why sales enablement can be an invaluable tool to help you navigate the choppy waters ahead and build a more efficient sales department. What is the goal of sales enablement? Endless meetings.

Practices 78

Practices Work Management Marketing Management Best Practices 78

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Vidyard

MARCH 30, 2022

If you’re in sales, chances are you’re hungry to find the top sales experts to follow. There is no shortage of great sales resources out there. However, sometimes the best way to advance your career is by networking and learning from sales experts within the community. Onboarding Your Remote Sales Team 1.1

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

SalesGrape

OCTOBER 16, 2023

Cracking the Code: Strategies for Overcoming Gatekeepers in Lead Generation Understanding the Role of Gatekeepers in Lead Generation: A Key Challenge for Sales Professionals In the world of sales, gatekeepers play a crucial role in lead generation. One such tool is customer relationship management (CRM) software.

Lead Generation 81

Lead Generation Generation Leads Lead 81

Hubspot

APRIL 5, 2023

There are many things to consider if you are interested in starting your career in sales. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

Stats 78

Stats Enterprise Management Work Management Marketing Management 78

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Learn More: Improved Sales Forecasting Through AI and ML.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Hubspot

AUGUST 1, 2023

You can now more easily meet sales targets, close deals, and foster customer relationships. If you haven’t integrated AI into your sales processes, this article will give you all the reasons you should. We'll also recommend tools and offer insights from pros who made the leap into a more fulfilling sales career thanks to AI.

Marketing AI 52

Marketing AI Ideal Customer Profiles Lead Scoring Lead Ranking 52

Hubspot

MAY 26, 2023

You are greeted with a pitch from a pushy sales rep. Even if you do, the pushiness is a turnoff and you might buy the product elsewhere or through a different sales rep. That’s why mastering an outbound call is so important. How to Make Effective Outbound Calls 1. Embrace training and team resources.

Effectiveness 67

Effectiveness Work Management Marketing Management Cold Calling 67

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 91

Planning Video Marketing Effectiveness Case Studies 91

Salesforce Marketing Cloud

MAY 30, 2023

Welcome to #Salesblazer Q&A, a column by sales pros, for sales pros. Dear Salesblazer: What are the best sales certifications and training to help me advance my career and stand out from the crowd? The same goes for sales training and education. Get started What are sales certifications?

Education 52

Education Training Communities Cold Calling 52

Vidyard

JUNE 15, 2020

Once your sales organization is sold on the idea of using video , it’s up to you to get everyone using—and succeeding with—it. Create a detailed sales rollout plan, launch it, measure it, and incorporate feedback. Create Your Sales Rollout Plan for Video 1.1 Identify One or Two Initial Use Cases for Sales Videos 1.3

Planning 65

Planning Video Marketing Effectiveness Case Studies 65

Only B2B

NOVEMBER 28, 2019

Acquiring is costlier than retaining the customer which is why a smart lead management strategy can help reduce cost as well as decrease the time that is spent in the sales funnel. Must Read: How to Convert Marketing Qualified Leads to Sales Qualified Leads. This subsequently influences your sales results directly.

Sales Management 117

Sales Management Lead Management Lead Ranking Sales Qualified Leads 117

Hubspot

JUNE 8, 2021

If you hear "ABC" and "Always be closing" pops into your mind, a sales career may be the perfect match for you. You've come to the right place to learn what it's like to have a career in sales, and it's about much more than the close. Sales seems like a fast-paced, hardball kind of career. What's a typical sales career path?

Sales Management 72

Sales Management Top of Funnel Work Management Enterprise Management 72

Hinge Marketing

NOVEMBER 25, 2019

I braced myself for another annoying cold call. As the Managing Partner of our firm, I’m on the receiving end of a steady stream of calls from people who want to “partner” with us. Surprisingly honest for a sales call, I thought. I don’t want to be the one who trains you.” Useful” is the watchword.

Work Management 119

Work Management Marketing Management Planning Advertising Agencies 119

Rev

MARCH 8, 2023

Did you know that revenue generation isn’t just the responsibility of your sales team? Revenue generation is the process of creating and capturing sales opportunities for a company. In the B2B world, this process can be even more complex, as sales cycles tend to be longer and involve multiple decision-makers.

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Hubspot

DECEMBER 12, 2019

They possess knowledge so valuable that someone else — an individual, department, or entire organization — is willing to pay for it. For example, let’s say you were hired to assess a sales team’s performance. Upon initial assessment, you recommend a new sales strategy and training plan. Sales Consulting.

Consulting 76

Consulting Enterprise Management Work Management Marketing Management 76

LeanData

AUGUST 21, 2014

As recently posted on SellingPower: Three Ways Inside Sales Teams Inadvertently Sabotage Sales. For many business-to-business (B2B) companies, inside sales reps (ISRs) and sales development reps (SDRs) are the first point of contact for inbound and outbound leads. Posted by Brian Birkett — August, 2014.

Sales Qualified Leads 40

Sales Qualified Leads Cold Calling Rules High Quality Lead 40

LeanData

AUGUST 21, 2014

As recently posted on SellingPower: Three Ways Inside Sales Teams Inadvertently Sabotage Sales. For many business-to-business (B2B) companies, inside sales reps (ISRs) and sales development reps (SDRs) are the first point of contact for inbound and outbound leads. Posted by Brian Birkett — August, 2014.

Sales Qualified Leads 40

Sales Qualified Leads Cold Calling Account Based Marketing Rules 40

Vidyard

JULY 27, 2022

“Virtual selling” isn’t a new term, but over the last few years, it’s gained serious prominence in the sales world. Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. What is Video for Sales? Video Sale Letter Template 5.1

Template 73

Template Video Marketing Work Management FAQ 73

OutboundView

JUNE 30, 2019

It’s 2019, and there’s a sleuth of B2B sales prospecting tools out there, each more promising than the next. But before you write that check, take some time to think about your business and how the sales team fits in the bigger picture. Bad data is at the root of many sales team’s failures. Sales Cadence Tools.

B2B Sales 31

B2B Sales Work Management Marketing Management Tools 31

Oktopost

AUGUST 24, 2021

Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation. B2B events intend to accelerate pipeline generation and shorten sales cycles for faster, larger, and more sustainable ROI. B2B event marketing has been proven to be as good as gold for this goal. .

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. Unbounce is a dedicated landing page builder that helps marketers convert more visitors and leads into buyers and sales.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Hubspot

JUNE 27, 2018

What other industry requires you to cold call dozens of leads every day -- only to close approximately five deals in your first year (if you're lucky)? Train your brain how to think strategically about what's happening in your market and be ready to offer something of value to your leads, no matter where they come from.

Business 101

Business Tips Ad brokers Lead Scoring 101

Hubspot

MARCH 12, 2018

Where Sales Prospecting Went Bad. I'm not sure where sales prospecting went bad. My theory is that someone applied some math to this whole prospecting sales funnel-y thing and realized that spam is actually a decent prospecting method. This sad state of affairs is fully the fault of sales leaders -- including myself.

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Salesforce Marketing Cloud

FEBRUARY 6, 2024

On the surface, sales seems like a simple concept: One person buys something from another. If you’re interested in starting a career in sales, you’re in the right place to learn the fundamentals. If you’re interested in starting a career in sales, you’re in the right place to learn the fundamentals.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal of funneling the best leads to sales. Your marketing, marketing automation, and sales efforts are only as effective as your data is clean. Use a data enrichment tool.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SnapApp

MAY 16, 2018

Marketing automation is the engine behind modern marketing, connecting carefully crafted content to expertly orchestrated demand gen campaigns, all with the ultimate goal funneling the best leads to sales. Your marketing, marketing automation, and sales efforts are only as effective as your data is clean. Use a data enrichment tool.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Salesforce Marketing Cloud

NOVEMBER 13, 2023

The world of enterprise sales (or “complex sales”) is a good place to be — bigger playing field, bigger impact, bigger revenue, and exciting challenges. Ask an enterprise sales rep what they’re selling at the start of the enterprise sales process, and you might hear: “I don’t know yet.”

Enterprise Management 59

Enterprise Management Top of Funnel Work Management Marketing Management 59

Heinz Marketing

NOVEMBER 20, 2017

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Top of Funnel 48

Top of Funnel Work Management B2B Thought Leadership Advertising Agencies 48

Marketing Insider Group

OCTOBER 2, 2019

Sales teams are all about efficiency. Sometimes, increasing sales velocity means investing in training. From saving time to improving engagement, the following companies showed up in the top of my own search for sales tools that drive growth. The faster they can get from contact to contract, the better.

Tools 202

Tools Enterprise Management Lead Scoring Lead Ranking 202

Zoominfo

DECEMBER 9, 2019

.” These might be the laws of sales, but they’re not great examples of real sales goals. Your business might be headed in a great new direction, and there might be a fantastic vision behind it, but without well-chosen, well-articulated sales goals, your sales team won’t be equipped to get where you want to be.

Top of Funnel 100

Top of Funnel Examples High Quality Lead Sales Qualified Leads 100

Salesforce Marketing Cloud

FEBRUARY 5, 2024

Which strategy is the right one for your business — inbound vs. outbound sales? If your brand is already well-known and in demand, you probably already have a steady stream of inbound sales. If you’re a new business with less familiar offerings, you’ll need to create a more aggressive outbound sales strategy.

Sales Management 52

Sales Management Top of Funnel Marketing Budget Cold Calling 52

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. After all, you have calls to make, quotas to hit, and demos to run. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. 2. Hubspot Sales Blog.

Sales Management 206

Sales Management Top of Funnel Zoominfo B2B Thought Leadership 206