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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. Cold-calling is dead. If we’re to believe the experts, the following is true: * Email is dead. Content marketing is dead. * The MQL is dead.

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Telemarketing Trends in B2B Marketing: What’s Working in 2023?

SalesGrape

Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers. With advancements in data analytics and customer relationship management (CRM) systems, telemarketers can now personalize their approach and provide targeted solutions.

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51 Career-Changing Sales Productivity Statistics

Zoominfo

In an ideal world, sales reps would spend all day sending emails, taking calls, and ultimately, doing what they do best—selling. There’s a lot more to sales than meets the eye. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process.

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The Art of Qualified Appointment Setting: Strategies to Secure High-Value Meetings

Only B2B

In the dynamic realm of B2B sales, qualified appointment setting stands as a cornerstone for success. This strategic approach significantly enhances the efficiency of the sales process, leading to higher conversion rates and impactful business growth. This approach fosters stronger relationships and builds trust.

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An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance. Personalize your connection with your leads through phone calls or face-to-face meetings. Do not rely solely on cold calling or marketing email blasts.

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33 Stats to Know if You’re Considering or Planning a Sales Career in 2023

Hubspot

There are many things to consider if you are interested in starting your career in sales. You’ll also need a thorough knowledge of sales trends and stats to succeed. With a modest, go-get-'em attitude, you can learn the stats you need to know to anticipate what a career in sales has in store for you.

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10 Types of Sales Calls: What to Know and How to Use Them

Hubspot

When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more.