Report: Why Demand Marketers Should Expand their Focus Beyond the Lead
The Point
JUNE 23, 2020
Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. Cold-calling is dead. If we’re to believe the experts, the following is true: * Email is dead. Content marketing is dead. * The MQL is dead.
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