Remove de-dupe sales
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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

But there is no such thing as buying the perfect list, especially if you have a complex sale. A study by John Coe and the Sales & Marketing Institute showed, “70.8% You will most certainly need their expertise in massaging and de-duping the data. My experience has been been around 45%.

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Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But a lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! JUST KIDDING.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

But long, complicated sales cycles need more than just names and numbers. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! This is data too. JUST KIDDING.

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Lead Optimization: 10 audience questions answered

markempa

What does it mean to “enrich data” and “merge/de-dupe”? A customer relationship management system (CRM), or simply an Excel spreadsheet if you can’t afford a CRM, provides a single, central location to store customer information so you can update it easily and ensure accuracy. Relevancy is everything.

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Technographics – Backbone of modern B2B

Datafusion Solutions

Better alignment of marketing and sales teams. This point is especially real about the relationship between sales and marketing. Account-based marketing is both sales and marketing, combined into one robust system. For so many companies, “siloing” is a significant problem.