Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. I’m sure I forgot a few.