The Point

JUNE 24, 2022

Key Finding 4: Cold calls are a big turn-off. Almost two-thirds of buyers (64%) named cold calls as the number one reason they would be less likely to buy from a vendor. Short of that standard, and given today’s buyer preferences, cold-calling has no place in the demand generation mix.

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

The Point

JUNE 23, 2020

Cold-calling is dead. Even if you acknowledge that change as fact, however, it’s easy to become cynical (as I have) when vendors and thought leaders are constantly proclaiming the “death” of the old ways. If we’re to believe the experts, the following is true: * Email is dead. Content marketing is dead. * The MQL is dead.

Lead Ranking 264

Lead Ranking Enterprise Management Marketing Qualified Leads Account Based Marketing 264

The Point

OCTOBER 8, 2015

And secondly, and more critically, these kinds of “touching base” phone calls are the worst possible use of a sales rep’s time. Worse in my view than cold calling. If they have nothing else to do with their time, hand them a list and make them cold call. It’s 2015: use email, for crying out loud. Do me a favor.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 100

The Point

JANUARY 9, 2015

B2B Marketing Cold Calling Copywriting Creative Demand Generation E-mail email marketing inside sales lead generation Offer Strategy Sales 2.0 The rep may not have received the answer he was looking for (we already partner with a couple of companies in his space), but he generated action. And dialog.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

The Point

AUGUST 24, 2009

With inbound marketing all the rage, where does that leave old-school lead generation techniques such as cold calling and appointment setting? In today’s digital era, when everything lead gen seems to revolve around simply being in the right place at the right time, can it also make sense to simply call potential clients as [.].

Demand Generation 100

Demand Generation Demand Cold Calling Telemarketing 100

The Point

APRIL 22, 2009

If part of your lead generation or lead nurturing strategy involves outbound sales calls, then you already know one of the key metrics critical to sales productivity is connection rate – i.e. the percentage of dials that result in live conversations. Typical B2B connection rates range from 15 to 30 percent, which means that [.].

Marketing Management 100

Marketing Management Efficiency Telemarketing Cold Calling 100