Martech

NOVEMBER 10, 2021

Program highlights include: “Outlook 2022: Disruption Predicted” with Sir Martin Sorrell (S4 Capital Executive Chairman & Founder) “Through the Looking Glass: Marketing to Tomorrow’s Consumer” with Zeta Co-Founders John Sculley (Former Apple CEO & Pepsi president) and David A. Registration is now open on the Zeta Live site.

Co-Registration 95

Co-Registration CMO Network Marketing Creativity 95

Marketing Insider Group

NOVEMBER 21, 2022

Networking opportunities are a big attraction for many event attendees, aside from the event itself, so make sure you schedule in plenty of free social time and provide casual spaces that promote interaction. Choosing a visually appealing venue is more engaging for attendees and encourages them to post images of the event on social media.

Trends 285

Trends Marketing AI Co-Registration Conference 285

Webbiquity

MARCH 5, 2019

That was the driving idea behind WorkOutLoud , a secure customer collaboration tool that combines social media with customer support. Loring Kaveney: Social media; digital marketing working with Augurian; and news media/press interviews, PR working with Schwegman Communications. The rest is history. The Launch. The Lessons.

Enterprise Management 254

Enterprise Management Work Management Marketing Management Co-Registration 254

Marketing Insider Group

MAY 26, 2020

C-19 is stopping virtually everything in its tracks to create what Roger Sanford (Co-Founder of Stop the Sales Drop) coined as the “Great Pause.”. For example, before you may take 3 weeks to promote a webinar, now one of her clients gained 150 webinar registrants in 3 days which led to new sales cycles. Register now at: [link].

Webinar Metrics 240

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 240

Lenny's Newsletter

AUGUST 29, 2023

” — Mathilde Collin , co-founder and CEO of Front If you’ve got a killer idea but you’re talking to the wrong people, you’ll come away thinking your idea stinks, and give up. engineering manager, social media manager) Pain point you’re solving (e.g. Art by Natalie Harney. I wish we did earlier on.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Hubspot

JUNE 23, 2020

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Reminding registrants why the event might be valuable to them will refresh their memory about it and increase the likelihood of them showing up to it.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Sprout Social

SEPTEMBER 27, 2021

The social media landscape is brimming with potential. Join Alexandra Waldman, Co-Founder and Creative Director of Universal Standard, as she shares her blueprint for identifying and capitalizing on the opportunities that helped her build a mission-driven company that’s changing the face of fashion. Build momentum for tomorrow.

Planning 82

Planning Co-Registration Social Media Creativity 82

Only B2B

JULY 7, 2023

Offer newsletter subscriptions, webinar registrations, or access to exclusive content as incentives for visitors to subscribe. Leverage social media platforms: Utilize platforms like LinkedIn , Twitter, and Facebook to connect with potential prospects. Require registration to gather contact details and expand your email list.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. Source: Seismic, Hinge Research Institute.

Research 118

Research Co-Registration Brand Identity Branding 118

Salesforce Marketing Cloud

NOVEMBER 29, 2023

A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. One way around this is to use product registration.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Brandpoint

APRIL 7, 2021

Or will much of this year play out like 2020 did, with Zoom meetings and webinar registrations, or even hybrid models for events? A motivating factor of why people attend in-person events are the social and networking components. For more information on Social Assurance, visit their site here. Unconventional conversations. “A

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

SmartBug Media

MAY 20, 2020

Try some of these idea if you want to have a full house for your next presentation: Social media. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Other people’s audiences: An easy win is having your external speaker send an email and post on social media about doing a webinar with your company.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Convince & Convert

JUNE 4, 2013

Hopefully you were able to make it to at least one, but either way this year is looking even better for in-person events that will help you step outside of the blogs and get social to better your digital strategy. In recent years Jay Baer set the bar with his co-author Amber Naslund in 2011. Social Fresh Conference.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

SmartBrief - Marketing

OCTOBER 16, 2023

Guoji Technology, a data provider of social media, reports that topics related to emotional value on Little Red Book have garnered over 31.33 They’ve embarked on a new strategy called “ Return to Taobao, Users and the Internet ,” which is supervised by Alibaba’s co-founder, Jack Ma. increase in sales of beauty products.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

SmartBrief - Marketing

OCTOBER 16, 2023

Guoji Technology, a data provider of social media, reports that topics related to emotional value on Little Red Book have garnered over 31.33 They’ve embarked on a new strategy called “ Return to Taobao, Users and the Internet ,” which is supervised by Alibaba’s co-founder, Jack Ma. increase in sales of beauty products.

Co-Registration 52

Co-Registration Allocation eCommerce Word of Mouth 52

Marketing Insider Group

NOVEMBER 12, 2019

Networking opportunities are a big attraction for many event attendees, aside from the event itself, so make sure you schedule in plenty of free social time and provide casual spaces that promote interaction. Choosing a visually appealing venue is more engaging for attendees and encourages them to post images of the event on social media.

Trends 260

Trends Marketing AI Co-Registration Merchandising 260

SmartBug Media

SEPTEMBER 16, 2020

Your manufacturing company can host a webinar, or you can bring in other industry players to co-host a webinar in place of a trade show. Registration interface. Send registrants who didn’t attend a follow-up email with a link to the “on-demand webinar.” Promote the “on-demand webinar” on social media. Polls/surveys.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

Convince & Convert

MAY 7, 2013

Set up the webinar with your provider ( brightTALK , GoToWebinar , Adobe Connect , and WebEx are some of the favorites) and grab the registration link they provide. Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 138

Social Media ROI Media Correlation 138

DiscoverOrg

FEBRUARY 13, 2019

This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! This information may be found using a combination of prospect websites, social profiles, public financial documents, and press releases. Sales uses a CRM … but the marketing automation system might not integrate. Relationship status?

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Martech

AUGUST 7, 2023

This involved information from external websites, registrations, player sheets, player reviews and more. Something we’re dealing with now with this Microsoft [AI-powered] Co-Pilot technology is having to sit down and say, ‘How far are we gonna push this? with social media, we no longer push anything to certain channels.

Campaigns 96

Campaigns Co-Registration Marketing AI Cable 96

Hinge Marketing

DECEMBER 16, 2020

Host a co-branded webinar : This is one of the fastest ways to start showing a return from your licensed content. Both organizations will promote the event and you will get a list of registrants and attendees – new names to add to your database. Be sure to repost several times as the shelf life of social media posts is very short.

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. According to Duct Tape Marketing , social media is the use of technology combined with social interaction to create or co-create value.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Salesforce Marketing Cloud

SEPTEMBER 13, 2021

This year’s event includes four broadcast channels with more than 100 hours of innovative and inspiring content, including: Prime Time Channel: Salesforce CEO and co-founder Marc Benioff, Salesforce executives, global leaders, and changemakers deliver the best of Dreamforce. At its core, Dreamforce is a learning experience.

Co-Registration 98

Co-Registration Broadcasting Paid Search Agency Communities 98

SocialPilot

JANUARY 31, 2024

Objective HubSpot’s latest influencer marketing campaign aimed to derive more registration and brand awareness for its INBOUND 2023 conference. Overall, the event got millions of mentions on all the global social media platforms, and influencers benefited by reaching over 12 million users.

Case Study 90

Case Study Case Studies Work Management Studies 90

Hinge Marketing

JUNE 9, 2020

Whether this person is on staff or outsourced, they should help your business with website design, social media, search engine marketing, email marketing, and more. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive.

Co-Registration 122

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 122

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 127

Social Media Media Blogger Co-Registration 127

Litmus

JULY 8, 2021

Not recognizing the influence of your email marketing efforts on the performance of other channels like direct mail and social media. Social media activity. Social media activity. Social shares. Email campaign success metrics. For example: Duration of engagement. For example: Web traffic and sales. Mobile app activity.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo. Registration is free and available now.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Salesforce Marketing Cloud

JUNE 21, 2022

The foundation comes from a chapter in our co-CEO Marc Benioff’s book, “ Behind the Cloud.” Not for registration numbers. Again, don’t forget your social and digital viewers! Treat them with social-first, digital-only moments, such as behind-the-scenes access and live interviews. No detail is too small.

Planning 98

Planning Lead Scoring Lead Ranking Business 98

Trade Press Services

SEPTEMBER 4, 2023

Make sure that your format and delivery invite conversation with co-hosts, panelists and attendees. If producing your own webinar isn’t an option, consider participating as a co-host, panelist or guest in a webinar hosted by a trade publication, association or other industry organization. The title matters.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. George Krautzel , co-founder and president of Toolbox.com, summed up the importance of the findings of the study. As social media usage continues to grow, the big debate in B2B Marketing involves questions like “ what is our role ?”

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

RebelMouse

OCTOBER 9, 2023

Many publishers have used them to encourage newsletter signups, publication subscriptions, website registrations, app downloads, and other first-party data strategies. These work to reinforce your branding, emphasize key messaging, and encourage clicks to social channels, websites, or anywhere that serves your commercial goals.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

Content Marketing Institute

SEPTEMBER 3, 2018

e-books, our blog, webinars, co-registration opportunities, etc.). We do track our social growth, which allows us to look at trending and anecdotal information on where we are getting the most shares and social conversation. What topic brought them to CMI (e.g., Opt-out percentages by month and opt-out sources.

Webinar Metrics 109

Webinar Metrics Peer-to-peer Effectiveness Content Marketing 109

Litmus

JULY 28, 2022

Plus, Litmus Certified and Litmus Live MAX registrants will have the opportunity to ask all four of our featured keynote speakers questions in a 30-minute Q&A session. Follow along on social media or subscribe for event updates. Karelle Gordon – Marketing Director, Education, Fortune Media. The best part?

Peer-to-peer 81

Peer-to-peer Thought Leadership Co-Registration Creativity 81

Top Rank Marketing

AUGUST 14, 2023

Or if you want to learn about ABM, why not learn from Jon Miller, a pioneer in the field of ABM as co-founder of both Marketo and Engagio and now CMO at Demandbase. There will be every kind of martech platform from content to influence to ads to social to AI to analytics, CDP and so on. Check out the rates and registration info here.

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

Top Rank Marketing

SEPTEMBER 6, 2023

Ahava: I love that you need to put on a co-persona hat. B2C marketing is intricate and complex also, and my expertise is in healthcare, so certainly there’s a co-persona usually, as a caregiver or a doctor when you’re talking about that. Ahava Leibtag: Thank you so much for having me here. So let’s get right into it.

B2B Marketing 84

B2B Marketing B2B Co-Registration Conference 84