Co-Registration, Loyalty, Press, Price and Pricing

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

OCTOBER 11, 2010

The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. co-registration, email list purchases, etc.) marketers "earn their way in" (via publishing helpful information on a blog etc.)

Efficiency

Efficiency Marketing Budget Marketing Management Effectiveness

How to Calculate Social Marketing ROI

Paul Gillin

JUNE 24, 2010

EMC is a premium-priced provider whose philosophy is to always go the extra mile to take care of the customer. For example, if an increase in session time spent on site appears to correlate with registrations for a webcast, then that indicates that webcasts resonate with the audience. Of course not. Metrics also vary by objective.

ROI

ROI Paid Content Social Marketing Webcast

B2B Marketing Zone

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

How to Calculate Social Marketing ROI

Webinars

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