Adobe Experience Cloud Blog

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   With almost 5,000 registrants, it is clear that B2B marketers are concerned about getting the most out of their demand generation and lead management programs.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation BtoB Demand 48

Ambal's Amusings

SEPTEMBER 3, 2009

White papers can be really valuable tools to educate your prospects. So you invest time and money in creating and marketing white papers. Before embarking on this journey, stop and learn what not to do in awhite paper. Recommended Resources from Experts on white papers. White Paper FAQs.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcast Strategy: It's Time to get one One of my favourite podcasting sites is by Brian Caroll on the topic of B2B Lead Generation. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. Why not do this for a white paper as well.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

The ROI Guy

OCTOBER 11, 2010

For example, we see many firms that have neglected lead handling operations, launching marketing campaigns, but not having an adequate back end system to centrally capture and nurture the leads to close. co-registration, email list purchases, etc.) navigation, placement of content, imagery, etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

NOVEMBER 28, 2012

Lead Generation. White Papers. About 20 percent said a lack of tools prevent them from using social media for lead generation and another 33 percent say a lack of strategy is attributed to an unclear understanding of the value of social media. Registration-related Products. B2B: Business Media. City & Regionals.

B to B 40

B to B Paid Content Social Media CMS Development 40

BenchmarkONE

NOVEMBER 23, 2018

Struggling to generate new leads for your business? In today’s selling market, the best places to find leads are shifting away from traditional channels. Social media can provide engaged leads eager to buy—but only if you know how to start with effective outreach. Social Media’s Advantage in Generating High-Quality Leads.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

Biznology

AUGUST 10, 2016

Most of you are familiar with the challenge: your boss wants to focus on getting more leads and, based on his reading of the data, the way to do that is to improve conversations at the last step of the buyer journey. You know so-called last touch attribution is not the only way to improve the volume and quality of leads.

Top of Funnel 80

Top of Funnel Co-Registration Marketing Attribution Lead Ranking 80

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Online Marketing Institute

JULY 31, 2012

Lead Generation. White Papers. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Paper Merchants. Reader Service and Lead Generation. Registration-related Products. B2B: Business Media. City & Regionals.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

KoMarketing Associates

MAY 2, 2017

Consider partnering with a well-known business blogger or influencer in your niche to create long-form content, such as downloadable white papers or webinars. Audience members will come to learn more from the influencer, and you’ll be able to gain leads and awareness when you act as sponsor or co-creator.

B2B Marketing 141

B2B Marketing Work Management Marketing Management B2B 141

Engagio

DECEMBER 17, 2019

Bombora is an intent data provider that gathers its information through a co-op made up of over 6,000 different publishers, companies, and platforms that are all privacy-regulation compliant (Bombora makes sure that all its data meets the criteria for both GDPR and CCPA, so you don’t have to worry about that). Pretty impressive, right?

Intent Data 62

Intent Data Intent Bombora Co-Registration 62

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. That makes these leads more relevant. Co-Brand/Co-Author Your Ebook.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 48

Paul Gillin

JUNE 24, 2010

whose blog-driven search strategy yielded a six-fold increase in leads in just one quarter, and Clickable , whose Gurus drove a 400% one-year growth in billings. ROI analysis enforces rigor that leads to better decisions. In the example below, lead activity appears to correlate positively with traffic to a company blog.

ROI 50

ROI Paid Content Social Marketing Webcast 50

SnapApp

JUNE 2, 2017

Marketing teams adopting an interactive content strategy are seeing higher conversion rates , increased engagement, better quality leads , and a huge impact on ROI. . This turns a passive experience into an active one, while capturing better lead data. . So what’s the catch? Why aren’t we all using interactive content? .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). To drive this home further, consider 67% of lost sales are a result of sales reps not receiving properly qualified leads before taking them through the sales process. The result? Interactive content.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. More leads. Content marketing garners 3 times as many leads as paid search for every dollar spent.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Convince & Convert

APRIL 22, 2016

Speaking of as quickly as possible, I want to bring right on to the show, today’s special guest on the Marketing Marvels program, he is Mr. Dan Hanrahan who’s the co-founder and CEO of Sigstr, also like me a proud Indiana Hoosier. So this was sort of one of the two critical elements that lead us to launch Sigstr.

Paid Content 96

Paid Content Paid Search Agency Click Rate Lock-In 96

Online Marketing Institute

DECEMBER 11, 2012

Did you resist asking for any unnecessary information in a form (be completely honest cos it’s bad)? Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)? Oli Gardner.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). His blog traffic, his leads, his customers have gone through the roof. HubSpot had a remarkable presence at Dreamforce.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28