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Is Co-Registration a Lead Generation Tactic to Consider?

NuSpark Consulting

I recently re-discovered the concept of co-registration as another means of capturing email addresses of interested prospects. What is Co-registration Lead Generation? (or, or, Co-Reg). Generally, prospects can opt in to a publisher’s mailing list for information, eBook or newsletter on a specific topic.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Is your information unique? Email will likely be your primary medium for driving registrations. Presenting results of original research is often a strong draw. Average user rating: 9.72.

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Beat The Summer Heat, No Cold Calls Required

Opt Intelligence

As users browse their favorite websites, we’ll target them with a co-registration ad. These ads use their logged-in state or pre-filled information to make it easy to identify users who meet your criteria , and even easier for them to subscribe to your list. When we find a match, we serve the co-registration ad.

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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. Buyers want information of value that isn’t just a list of reasons to buy your product. I was asked by the team at Demand Gen Report to contribute my views, and those thoughts are republished below. Personalization is over-rated.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. It should also include attendees’ contact information such as email addresses and phone numbers. Registration/Ticket Sales. Event Mentions. ———-.

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Build Your First Party Data NOW To Prepare for a Cookieless Future

Opt Intelligence

First, a quick explanation of terms: first party data is information you collect directly from your customers. This can take many forms, but it can included volunteered information such as email sign up or other contact information, or actions taken on your website. Grow your email marketing database. Ready to get started?

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2 Email Marketing Goals To Set For Yourself

Opt Intelligence

That’s why co-registration advertising should be a crucial part of your list-building strategy. The ads make it easy to opt-in, pre-filling the user’s information or building on other sign-ups. Targeting and timing are everything.