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Report: What’s Working in Email Marketing

The Point

You can download the complete report (registration required) here. One strategy proving highly effective is use of industry studies, perhaps co-authored with a research or analyst firm, about a topic or business challenge that speaks to the pain your solution solves. Personalization is over-rated.

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The 10 Best Webinar and Webcasting Tools

Webbiquity

Email will likely be your primary medium for driving registrations. If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). Livestream helps manage webinars end to end, from planning, registration, and automated reminders through production and analytics.

Webcast 363
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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Here are some ideas: Logo Placement: Place the logos of your sponsors on your event registration site, and use them in your marketing and pre-event follow-up emails. Registration/Ticket Sales. Provide year-over-year data on event registration and ticket sales. Event Mentions. Revenue Generation. ———-.

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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The past couple of years have been devastating for those in the live events industry. What’s clear though is that the industry will never return to 2019. The live events industry will rebound, but with new processes and priorities. Event industry growth is accelerating, but it depends where you are.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

If you want to hear from experts in your industry, introduce yourself to potential clients or get your own thought leadership out into the universe, going digital is a must. Especially now that events are more accessible than ever with low-cost or free registration. This is one of the few upsides of social distancing!

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9 Biggest Event Trends of This Year

Marketing Insider Group

The past few years have brought some exciting developments in the events industry. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry. There are many potential uses for them in events for a number of different industries.

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Summer Seasonal Marketing Strategies

Opt Intelligence

It all depends on your industry, product, and consumer. This is also a great time to try or increase co-registration ads. A compelling co-registration offer is often all you need to get them to rejoin your email list. Here are a few tips for a successful summer marketing campaign. Finetune Your Targeting.