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Optimizing Event Planning: 7 Ways Event Technology Eases The Process

Marketing Insider Group

Whether virtual or in-person, event planning is a painstaking process. However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. Event Registration, Marketing, and Promotion. Another area where tech can be helpful is in managing event budgets.

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How NC Fusion executed its campaign to help girls stay involved in sports

Martech

This involved information from external websites, registrations, player sheets, player reviews and more. To that end, they’ve begun producing a series of two-minute videos where an older, accomplished woman wrote a letter to their younger selves about why sports helped them. “We Business email address Subscribe Processing.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Read on to get some tips and insight that you can incorporate into your content marketing process. It helps us understand the needs of our customers and the problems they’re trying to solve with our product. This process takes less than an hour and guarantees nothing has been overlooked. Massimo Chieruzzi, CEO, AdEspresso.

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Report: Why Demand Marketers Should Expand their Focus Beyond the Lead

The Point

Today, ABM is a very real and effective way of driving demand, but even its most fervent disciples would acknowledge that, at most companies, ABM co-exists with other strategies rather than having replaced them altogether. To download the SiriusDecisions report (free download, registration required), click here.

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How to drive engaging brand experiences with co-innovation

Martech

But if brands want to have better things — like increased engagement — marketers would be wise to adopt what’s called ‘co-innovation.’ Mankowski invited marketers to focus on three core components to help drive engaging brand experiences through co-innovation. Digital Flow. Image: Bounteous. Enablement modeling.

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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

With each webinar registrant, you can collect lead and engagement data your sales team can use to initiate personalized outreach. If the marketing team is creating content that isn’t helping their sales conversations, it won’t be a successful effort for driving high-quality leads to sales. They generate high-quality leads for Sales.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. See how it works What is channel sales?