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Anything Goes Marketing

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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

How is that going to help me finish my work for the day? Consider writing about content that will entertain or enrich the daily lives of your email registrants. This B2B company is clearly in tune with its target audience MEC Email Newsletter (by Mountain Equipment Co-op). Why do I care about that?

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Does Your Business do Podcasts? It Should

Anything Goes Marketing

Like blogs, podcasts can help you in the search rankings if the content provided contains relevant keywords. Educate potential buyers in the sales pipeline or existing customers on new offerings Generate new leads via a co-registration process. This is sometimes referred to as thought leadership. Drive website traffic.

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