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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. For marketers, the news is good overall.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

B2B lead generation is the process of identifying and capturing interest from potential customers in your product or service, with the ultimate goal of converting them into buyers. However, buyers are still educating themselves with white papers, case studies, and webinars. Made using Midjourney What is B2B Lead Generation?