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| | TOM PISELLO
OCTOBER 11, 2010 Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. co-registration, email list purchases, etc.) Do White Papers Still Engage?
| | THE ROI GUY
OCTOBER 11, 2010 Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. To fight Frugalnomics, most marketing leaders will need to do a better job convincing frugal executives to spend more on marketing by painting a better picture of why the investments are needed, and in particular, proving quantifiable ROI from each marketing investment.
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