Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness
The ROI Guy
OCTOBER 11, 2010
According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. Marketing Operations and Technology consists of the following services: Lead capture and scoring Collecting and analyzing on-site analytics data Optimizing creative “look-and-feel” (e.g.,
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