Martech

DECEMBER 13, 2021

John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifesto because we felt that the practices of agile were needed by marketers at this point in time.”.

Co-Registration 131

Co-Registration Paid Search Agency Marketing Proposals Work Management 131

Hinge Marketing

JANUARY 9, 2020

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. Most companies, firms, associations, and other organizations are having to spend more money and time creating content to get lower results. Source: Hinge Research Institute.

Research 118

Research Co-Registration Brand Identity Branding 118

Trade Press Services

SEPTEMBER 4, 2023

They provide an effective platform for showcasing thought leadership and industry expertise. The most effective and high-converting webinars address a problem or challenge that directly relates to the experiences of your defined target market. Tips for Success There’s no question about it: webinars are a powerful marketing tool.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

DiscoverOrg

FEBRUARY 13, 2019

This co-dependent relationship may be on the rocks – but it’s not doomed for failure ! Messaging is most effective when you are granular about segmentation and can write copy that is hyper-targeted. The highly targeted segmentation resulted in registrations for the happy hour exceeding the capacity of the space by 10x! (We

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

SmartBug Media

JULY 14, 2020

When partners are engaged, they tend to generate more revenue for your indirect sales organization. Automating deal registration and allowing instant access to support materials make the sales process a breeze. Organized Incentive Programs. The Top Reasons Companies Choose PRM Software. Increased Partner Engagement.

Work Management 102

Work Management Marketing Management Advertising Agencies Co-Registration 102

sagefrog

FEBRUARY 7, 2024

Brands are leveraging automated analytics to gain real-time insights into the impact and effectiveness of their social media campaigns. Influencer marketing has also become part of the B2B world, with B2B marketing leaders co-creating content with their ideal customers. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

LeadSquared

JULY 20, 2022

Ineffective Marketing Campaigns Without source attribution tools, it was difficult to measure the effectiveness and ROI of digital marketing efforts. After implementing LeadSquared, the entire process of consolidating and organizing data was eliminated. “ Vikash Sharma new Co-founder, Research and Ranking. Previous Next.

Efficiency 52

Efficiency Enterprise Management Work Management Marketing Management 52

Hinge Marketing

DECEMBER 16, 2020

our research consistently shows that companies and firms that leverage frequent research (at least quarterly) grow significantly more than other organizations. Growth of organization by research frequency. Profitability of organizations by research frequency. As shown in Figure 2., As shown in Figure 3.,

Lead Scoring 119

Lead Scoring Lead Ranking Generation B2B 119

Hubspot

APRIL 13, 2021

the number of registrants than an on-demand video, but the live webinar’s attendance also exceeded that of its on-demand counterpart by 23%. All of the benefits of viewer engagement, without the stress of organizing a live webinar. Their classroom tools enable students to work together effectively. Image source. WebinarGeek.

Webinar Metrics 87

Webinar Metrics Enterprise Management Budget Programs Work Management 87

Litmus

JULY 8, 2021

While the goal of one email may be to generate registrations of a webinar (lead generation) and another may be to create sales (conversions), these are generally the top metrics for determining the success of an email campaign. Direct mail effectiveness. Direct mail effectiveness. Email campaign success metrics.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Webbiquity

AUGUST 11, 2020

Paul (MSP) airport and 15 years as a project manager for the company, is ready to pilot the organization through its next phase. Webbiquity: What were the most effective channels or methods for you to get the word out to prospective customers when you first launched your product? The Products. The Launch. Operating in more U.S.

Work Management 244

Work Management Marketing Management Budget Programs Allocation 244

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. “In today’s noisy market, it’s difficult for sales reps to stand out and earn the attention of potential buyers.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Top Rank Marketing

AUGUST 21, 2023

To kick off this series of interviews, we’re honored to present a captivating conversation between Joe Pulizzi , founder of Content Marketing Institute and The Tilt, and Co-Founder of TopRank Marketing, Lee Odden. One was organic growth. Visit mpb2b.marketingprof.com to learn more!

B2B Marketing 71

B2B Marketing B2B Paid Search Agency Co-Registration 71

Marketing Insider Group

SEPTEMBER 3, 2013

This is a guest post from ComBlu president and co-founder Kathy Baughman, covering their new eBook on the biggest content marketing pain points, and which they are graciously offering for us here with no registration required… Why is Content so Painful? Brands face multiple obstacles when organizing the content function.

Content Marketing 100

Content Marketing CMS Development Co-Registration Enterprise Management 100

Brandpoint

NOVEMBER 10, 2020

Ben Baker, Team Genius We are a B2B SaaS company with an ICP of organization leaders for youth sports organizations (super niche, I know). Especially now that events are more accessible than ever with low-cost or free registration. This is one of the few upsides of social distancing! How’s your event marketing going?

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

KoMarketing Associates

JUNE 12, 2018

Whether your goal is organic visibility, form submissions, shares, or even purchases, make sure it aligns with business objectives. – organic visibility. – form/registration. Chris Savage , co-founder and CEO of Wistia, shared his passion for video during “The Future of Video is One to One.”

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

Launch Marketing

FEBRUARY 15, 2018

B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle. So, if you’ve been ignoring webinars as a component of your B2B marketing strategy, read on to learn more about how they can help your organization.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Outbrain

OCTOBER 3, 2019

The combined company will provide enhanced advertising efficacy and reach to marketers worldwide, while helping news organizations and other digital properties more effectively find growth in the years to come. Goldman, Sachs & Co. Both companies’ Boards of Directors have approved the transaction. Representation.

Advertising Agencies 55

Advertising Agencies Advertisements Advertising Co-Registration 55

Optinmonster

JANUARY 18, 2024

To do this effectively, you must know how they’re using your product. On a later visit, offer them incentives to fill out more info, such as their phone number, location, and organization name. Follow the tutorial on creating a user registration form to create a free trial signup form easily.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

Vidyard

SEPTEMBER 8, 2015

Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt. Early registration is just $349 by Sept.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Vidyard

OCTOBER 16, 2017

Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals. Registration begins Oct 16. More Information: Vidyard Careers [link].

Enterprise Management 54

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 54

PathFactory

JANUARY 3, 2019

Each partner had a registration quota that would earn them the entire list of registrants. Yet with a seemingly bottomless list of marketing channels available and not-so-bottomless budgets, it can be difficult to narrow in on the marketing mix that will reach your ideal customers most effectively and efficiently.

Campaigns 45

Campaigns Co-Registration Best Practices Advertising Agencies 45

Vidyard

OCTOBER 16, 2017

Video has emerged as a strategic communications tool for modern business, yet most organizations lack the tools and processes required to bring the power of video to their various business units in a way that is simple, integrated and aligned with business goals. Registration begins Oct 16.

Enterprise Management 50

Enterprise Management Marketing Automation Services Video Marketing Co-Registration 50

Vidyard

APRIL 10, 2019

Personalized video is changing that, giving them a compelling new way to break through the noise and connect on a more human level,” says Michael Litt , CEO and co-founder of Vidyard. Registration is free and available now. ” “Sales is becoming more personal every day.

Outreach 50

Outreach Video Marketing Co-Registration Personalization 50

Martech Advisor

MARCH 26, 2020

We've also got exclusive insights from Anand Jain, co-founder and chief strategy officer at CleverTap. In the past few years, artificial intelligence (AI) has helped organizations improve various functions, and marketing is one of them. Descriptive analytics helps organizations understand the performance of their marketing activities.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Vidyard

SEPTEMBER 8, 2015

Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt. Early registration is just $349 by Sept.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

MKT1

DECEMBER 12, 2023

If your marketing team is not setting a strategy and operating effectively, you’ll know instantly when you try to run a big campaign. On the flip side, if you can pull off a successful large campaign, your marketing team is probably collaborating effectively. This newsletter covers how to run campaigns more effectively.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Optinmonster

JANUARY 18, 2024

To do this effectively, you must know how they’re using your product. On a later visit, offer them incentives to fill out more info, such as their phone number, location, and organization name. Follow the tutorial on creating a user registration form to create a free trial signup form easily.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Vidyard

SEPTEMBER 8, 2015

Video is one of the fastest growing and most effective areas of B2B and B2C marketing today. “Sometimes you have to get out of your regular routine and surround yourself with inspirational people, companies and ideas to achieve greatness,” said Vidyard CEO and co-founder Michael Litt. 6-7 in San Francisco.

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Convince & Convert

JULY 29, 2012

It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. The optimal place to measure the effectiveness of social media is in an e-commerce environment, because you can track behavior all the way through sale. Turn Social Media ROI Upside Down.

Social Media 138

Social Media ROI Media Correlation 138

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. That doesn’t happen with an email.”

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. Example of video personalized for recipient named Katie Watson.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Hubspot

APRIL 9, 2013

Certain event registration platforms like Eventbrite show the event''s attendee list on the registration page. Having a clear goal in mind will make networking less ambiguous and lead to more effective connections. I once helped organize a marketing and technology event with many sponsors, including a law firm.

Personalization 28

Personalization Effectiveness Co-Registration Network Marketing 28

Vidyard

OCTOBER 19, 2016

Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

OCTOBER 19, 2016

Video continues to be one of the fastest growing and most effective areas of modern digital marketing. Online video is changing the way businesses connect and communicate with modern buyers,” said Michael Litt, co-founder and CEO of Vidyard. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. Optimize it, and let the organic traffic roll in.

Work Management 52

Work Management Marketing Management Budget Programs Software 52